Source

Missive

SaaS B2B & B2C

Missive is a collaborative email client and communication platform that helps teams manage emails, chats, and tasks in a unified inbox to improve productivit...

missiveapp.com · Founded 2015 · 52 public sources · Updated 3 days ago

Researched profile. Starter Story's AI research system compiled this page from 52 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Missive makes money

Monetization →

Missive monetizes primarily through recurring subscription plans that are billed per active user, with multiple subscription options available. They also implemented an affiliate program that helped bring in more users and allowed customers to reduce their monthly invoices through referral commissions.

Recurring subscriptions Affiliate / referral commissions

How Missive grew

Growth →

Missive grew primarily through word of mouth, with customers and influencers promoting the product organically. The company also developed an affiliate program to reward customers for referrals, which contributed to growth. Additionally, Missive leveraged SEO strategies and optimized landing pages to attract users searching for alternatives to other products.

SEO
Word of mouth
Organic social media
Affiliate program
Webinars
Leveraging existing platforms
+34 more channels →

Tools they use 17

Tools →
Segment MixPanel Heroku Google Analytics Cloudflare GitHub Canny 1Password Simple Analytics Wistia +7 more

Founder

Founders →
Philippe Lehoux
Philippe Lehoux
@plehoux

Key facts

Website
missiveapp.com
Category
SaaS
Customers
B2B & B2C
Founded
2015 · 11 years ago
Every number is a quote

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