How MeetEdgar Grew

“So I've met a lot of people through Twitter in particular because it's just so low commitment and low stress. So if you're trying to connect with people through Twitter, the first thing I would do is just follow all these community groups ... And you can follow those Twitter accounts. You can con...”

Transistor high

“So when we launched Edgar, I had a 75,000 person email list, you know, 30,000 Twitter following when we launched. So we were not launching, you know, cold. We had an audience to work with.”

Saasclub high

“An ad saying 'check out Meet Edgar, a new social media tool' outperformed expert-recommended strategies because people respond to novelty in categories they care about.”

Saasclub high

“This includes, blogging, sophisticated SEO, social media, Facebook ads, and using paid advertising strategically, right in the beginning.”

Bossproject medium

“Laura already had the audience from LKR Social Media, as this had been running for five years and had an email list of 75,000.”

Saasmarketer medium

“And so when people ask, what scheduling tool do you use, I'll suggest Paperbell. And again, it actually ends up being an evergreen thing because people see the new post, but people do also tend to search Facebook groups for common questions like that to see what other people have recommended. So ...”

Libsyn high

“Look at it this way: let’s say you’re having a sale on a new product. If you only tweeted about it twice, what do you think the chances are that everybody who follows you actually SAW you talk about it? The chances are that most people who follow you never saw you mention your sale a single time....”

Meetedgar medium

“Leveraging marketing channels such as: social media video marketing content marketing combined with SEO is pivotal for expanding reach and engaging potential customers.”

Wearenocode medium

“Even though you haven’t quite launched, it doesn’t mean you can’t start promoting your podcast and generating buzz about it on social media. Remember, social media is your community and your goal is to build connections and conversations. What better way to drive connection than by sharing what y...”

Meetedgar medium

“We've always been big on kind of just those basics of online marketing, of blogging, writing a really interesting, compelling email newsletter, and using social media to promote that content and grow our audience.”

Lemonpie high

“I actually would start blogging and start the whole kind of like thought leader marketing process over again and I'm not saying that's the best thing for every single person. I think everyone has to embrace their own strengths. For me, I like speaking, I like sharing my ideas and once you've esta...”

Transistor high

“the way that we built the list for the training business, the same way that we've built the list for Edgar is, you know, content marketing, social media marketing. We've definitely done some ads as well, but people have a misconception of like how important the ads are. They're, they're not the m...”

Saasclub high

“The way that we built the list for the training business, the same way that we've built the list for Edgar, is content marketing, social media marketing.”

Saasclub high

“So what I know works is all the activity that we've done. You know, that I would just call content marketing, you know, so it's blogging on our own blog. It's doing joint webinars, it's doing guest posts and it hasn't really been any one thing of all those things, but we have always been very con...”

Nichepursuits high

“So what I know works is all the activity that we've done, you know, that I would just call content marketing, you know, so it's blogging on our own blog, it's doing joint webinars, it's doing guest posts. And it hasn't really been any one thing of all those things. But we have always been very co...”

Libsyn high

“Leveraging marketing channels such as: social media video marketing content marketing combined with SEO is pivotal for expanding reach and engaging potential customers.”

Wearenocode medium

“So, you know, search is interesting now, right? Because search isn't like its own standalone thing, you know, social media, plus content marketing, plus paying some attention to what you're doing as far as the pages on your site add up to search.”

Saasclub high

“So it's yeah, direct followed by search, followed by referral followed by social and ads. So, you know, search is interesting now, right? Because search isn't like its own standalone thing. You know, social media plus content marketing plus paying some attention to what you're doing as far as the...”

Saasclub high

“This includes, blogging, sophisticated SEO, social media, Facebook ads, and using paid advertising strategically, right in the beginning.”

Bossproject medium

“Edgar current generate 500 leads per month from their blog… and 5,500 leads per month from their homepage. (Edgar’s email list size currently sits at approximately 115,000)”

Saasmarketer high

“One of the things that rang true for me in this interview was Laura's point on the importance of strategic SEO today for a stronger position and growth in the future. Rather than just writing what we think our audience might be interested in, SEO-focused blogging that is strategic and targeting s...”

Nichepursuits medium

“Leveraging marketing channels such as: social media video marketing content marketing combined with SEO is pivotal for expanding reach and engaging potential customers.”

Wearenocode medium

“So when we launched Edgar, I had a 75,000 person email list, you know, 30,000 Twitter following when we launched. So we were not launching, you know, cold. We had an audience to work with.”

Saasclub high

“Laura built a 75,000-person email list from her previous business, which gave Meet Edgar an audience at launch.”

Saasclub medium

“One of the BEST places for small bootstrapped businesses to begin optimizing the sales funnel is by split testing various elements of your email marketing campaign. This is particularly crucial if your website traffic isn’t quite high enough to generate a super-dependable result on one of your si...”

Meetedgar medium

“Over seven years, Roeder and Williams grew MeetEdgar’s annual recurring revenue (ARR) to “a few million dollars” and built an email list of 150,000.”

Theygotacquired medium

“Build your email list… Email is a fantastic direct way to let your audience know when your podcast is live. You want your email subscribers to feel like they are getting insider info on your launch so they feel like it’s worth sharing their email address with you.”

Meetedgar medium

“We've definitely done some ads as well, but people have a misconception of like how important the ads are. They're, they're not the main driver by a long shot of our acquisition.”

Saasclub high

“how a dead-simple Facebook ad outperformed everything the experts suggested”

Saasclub high

“This includes, blogging, sophisticated SEO, social media, Facebook ads, and using paid advertising strategically, right in the beginning.”

Bossproject medium

“I'm just blatantly overspending on Facebook ads that are not converting because I'm trying to force myself to spend money. And I'm like, maybe it's just going to be awareness money. We're going to keep working on this.”

Libsyn high

“So like what that can look like is like right now I'm just blatantly overspending on Facebook ads that are not converting because I'm trying to force myself to spend money. And I'm like, maybe it's just going to be awareness money.”

Nichepursuits high

“People find us on podcasts like this.”

Saasclub high

“Eric is also the founder of a SaaS company called Clickflow, which helps businesses grow organic traffic and revenues. In this interview, we have an in-depth discussion on content marketing. We'll learn about SEO strategies, proven formulas, driving traffic, link building, content creation, podca...”

Apple Podcasts medium

“They hired a person specifically to book Laura on ten-twenty podcasts each month batched into four podcasts per day for five days consecutive days during one week each month. Now each podcast episode may not have a massive impact on growth… but when combined with the other organic strategies deta...”

Saasmarketer medium

“as you grow, you get to depend more on word of mouth, but I think it's sort of you have to be careful that you're not thinking of yourself as like a three-year-old company.”

Transistor high

“We have a lot of customer reviews that have been written about us, so people find us that way. ...Some people hear about us from a friend or hear someone mention us on social media and click from our Twitter profile.”

Saasclub high

“People say either a friend told them or they heard us on a podcast, or both.”

Lemonpie high

“in 2009 I had my own panel. I hosted my own panel at South by Southwest … whenever I want to go to a conference, I pitch myself as a speaker because if I'm going to go there, I want to talk. So a lot of the conferences that I've spoken at, I have approached them.”

Transistor high

“One pivotal moment came when a member of an exclusive mastermind group tested Kevin by requesting a 6am Sunday demo. Kevin said yes without hesitation, blew him away, and gained 50-75 referrals from that single relationship.”

Saasclub medium

“Our affiliate program makes it easy to turn referrals into rewards! ... When someone clicks on your unique affiliate link and subscribes to MeetEdgar, you earn a commission.”

Meetedgar medium

“Not an affiliate yet? Sign up for the MeetEdgar Affiliate Program, and earn commission for every customer you refer! Become an Affiliate”

Meetedgar medium

“Partnership marketing is a crucial strategy for SaaS businesses seeking to widen their market reach. This collaborative approach allows a SaaS solution to be introduced to new audiences effectively.”

Wearenocode medium

“Josh Haynam (Interact) on how influencer marketing SaaS partnerships replaced dried-up content marketing and nearly tripled MRR to $40K+”

Megaphone medium

“Kevin and his brother also spent 10-12 hours a day in home inspector Facebook groups, answering questions genuinely without pitching. It took years of showing up before the skeptics softened.”

Saasclub high

“Another thing that I do with Paperbell is I'm a member of, I don't know how many, like 60 Facebook groups for coaches. It's one of those industries that's very active on Instagram, that's very active on Facebook.”

Libsyn high

“So what I know works is all the activity that we've done, you know, that I would just call content marketing, you know, so it's blogging on our own blog, it's doing joint webinars, it's doing guest posts.”

Libsyn high

“Meanwhile, acquiring new customers can be achieved through various strategies such as: Affiliate marketing Event marketing Direct communication with potential customers via email marketing Conversational marketing through chatbots”

Wearenocode medium

“Laura already had the audience from LKR Social Media, as this had been running for five years and had an email list of 75,000.”

Saasmarketer medium

“So in Edgar, all of your updates are in a category like links to my blog, links to other people's blogs, inspirational quotes. So inspirational quotes are one of those things that a lot of people like to share on social.”

Transistor medium

“especially in the beginning I was really big on guest blogging and pitching myself for opportunities. This is something that I think I've, I've been good at that a lot of people just miss entirely.”

Transistor high

“I contacted them cold, just using the public information on their website. Here’s the thing: if they buy profitable SaaS companies of a certain size, and you’re looking to sell a profitable SaaS company of a certain size, you’re going to get a pretty great response rate.”

Lauraroeder high