Source

MeetEdgar

SaaS

MeetEdgar is a social media scheduling and automation tool designed to help busy entrepreneurs, freelancers, small teams, and content creators publish, sched...

meetedgar.com · Founded 2014 · 58 public sources · Updated 1 day ago

Researched profile. Starter Story's AI research system compiled this page from 58 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How MeetEdgar makes money

Monetization →

MeetEdgar monetizes primarily through recurring subscription revenue from paying customers. The product offers a single plan with one price for monthly or annual payments, without multiple plans. Additionally, MeetEdgar has an affiliate program that pays commissions when referrals subscribe to the service.

Recurring subscriptions Add-ons & upsells Affiliate / referral commissions

How MeetEdgar grew

Growth →

MeetEdgar grew by leveraging an existing audience, including a 75,000 person email list and 30,000 Twitter followers, which provided a foundation at launch. The founders used multiple organic strategies such as guest blogging, speaking at conferences, podcast appearances, and SEO-driven content marketing to attract users. They also invested in paid advertising initially but shifted focus towards organic growth over time, as paid ads were not the main driver of acquisition.

Organic social media
Content marketing
SEO
Email List Growth
Advertising on social media
Podcasting
+21 more channels →

Tools they use 7

Tools →
Cloudflare MixPanel Google Analytics Facebook ProfitWell Slack Zoom

Founders

Founders →
Laura Roeder
Laura Roeder
@lkr
CW
Chris Williams
Co-founder of MeetEdgar

Acquired

2021
SureSwift
SureSwift
sureswiftcapital.com
Terms undisclosed

Key facts

Website
meetedgar.com
Category
SaaS
Founded
2014 · 12 years ago
Every number is a quote

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