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MarketBeat
Finance B2C

MarketBeat is a financial media company that provides stock market research, real-time market data, and investment newsletters to individual investors, monet...

marketbeat.com · Founded 2011 · 42 public sources · Updated about 16 hours ago

Researched profile. Starter Story's AI research system compiled this page from 42 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How MarketBeat Makes Money

Financial media platform providing stock ratings and market research for retail investors

How did MarketBeat monetize?

Summary of the sourced claims below

MarketBeat monetized through a freemium model in which free content and tools are supported by advertising on its website and in its email newsletters, which the company said made up about 75% of revenue. The company also sold premium subscriptions priced at $20.00 to $40.00 per month that provided additional features, data, and research tools, accounting for about 25% of revenue. Premium access, such as analyst ratings and the Strong Buy Stocks list, was placed behind a paywall after users joined its email list.

Revenue sources

3 sources · grouped by how MarketBeat makes money

  • Advertising revenue

    · 8 mentions · 7 sources
    “My calling is to get people to click on ads on the internet and buy stuff." If MarketBeat disappeared tomorrow, he'd spend more time on the VC funds and real estate. Then he'd build "a very degenerate version of MarketBeat" with no subscription tools that are hard to maintain, just content, ads, ...”
    high
    Show 7 more quotes
    “I also identified some repetitive tasks that I really didn’t enjoy doing, such as processing payroll, day-to-day website management and scheduling ad placements in our newsletter and on our email list.”
    high
    “Our company operates on a freemium model. We cover our costs for our free subscribers through advertising on our website and in our email newsletters. Currently about 75% of our revenue is from advertising and 25% is from subscriptions.”
    high
    “We cover our costs for our free subscribers through advertising on our website and in our email newsletters. ... Currently about 75% of our revenue is from advertising”
    high
    “we redesigned MarketBeat, so it's got a modern design now. We also replaced AdSense with some internally sold ads, and that really has ramped up our email advertising revenue and our display advertising revenue.”
    high
    “Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year.”
    medium
    “Matt bootstrapped MarketBeat to a ~$50M per year financial media and education powerhouse.”
    medium
    “This is the model that’s driving $60M a year. ... And once you’re on the list, the monetization path is clear. Free tools get you in the door. Premium access — the “Strong Buy Stocks” list, analyst ratings, MarketRank scores — lives behind a paywall.”
    medium

  • Recurring subscriptions

    · 6 mentions · 5 sources
    “MarketBeat has a subscription membership that I estimate does $2,400,000 in annual recurring revenue (ARR). Matt Paulson says: “Right now about 13,000 people have a recurring MarketBeat all access subscription. The list price is $400 but we frequently sell it for $100 or $200 for the first year.””
    high
    Show 5 more quotes
    “while charging for its All Access tier, which adds unlimited watchlists, premium screeners and filters, and earlier newsletter delivery.”
    medium
    “We also sell premium subscriptions at $20.00-$40.00 per month which provide additional features, data and research tools.”
    high
    “We also sell premium subscriptions at $20.00-$40.00 per month which provide additional features, data and research tools. ... we began to figure out how a subscription business model can work.”
    high
    “In 2012, I started selling kind of premium subscription products. So that's become a nice revenue source for my business.”
    medium
    “there's like two aspects of MarketBeat. Like there's the subscription business and website tools business.”
    medium

  • Affiliate / referral commissions

    · 1 mention
    “MarketBeat primarily makes money by advertising paid newsletters or paid memberships from financial publishing companies. ... MarketBeat mostly does performance-based advertising. Meaning they only get paid when they drive a sale for the advertiser. These advertisers will pay MarketBeat a $100-$2...”
    high

How 2,572 businesses make money

Of businesses with mapped revenue sources, the share using each — MarketBeat’s highlighted.
  • Recurring subscriptions
    64% ◀
  • One-time / lifetime deals
    29%
  • Services & consulting
    25%
  • Physical products
    22%
  • Affiliate / referral commissions
    14% ◀
  • Course / training sales
    11%
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9% ◀
  • Marketplace commissions
    5%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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