Source
Researched profile. Starter Story's AI research system compiled this page from 29 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
LodgerIn logo

How LodgerIn Grew

LodgerIn simplifies international relocations for organizations.

How did LodgerIn grow?

Summary of the sourced claims below

LodgerIn initially grew through word of mouth, as universities and companies in their sector recommended the company to each other, helping to generate the first 10 customers. The company also expanded by engaging in direct sales, with efforts such as visiting universities in person to sell their service and product.

Channels

2 channels · grouped by how LodgerIn grows
  • Word of mouth

    · 1 mention
    “And then it's true that in our sector, in our market, referral works really well. And it's a small sector. So universities and companies talk each other and recommend Logerin as company to use for these issues. And that is how we start to generate the first 10 customers.”
    high
  • Partnerships

    · 1 mention
    “Most of the growth that came wasn't from these transactional things. It was from going out and doing direct sales. ... I remember entering in the office of International Mobility in Comillas, which is a university in Madrid, selling the service, the product, everything. ... I take a flight, come ...”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — LodgerIn’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%