LodgerIn simplifies international relocations for organizations.
LodgerIn initially grew through word of mouth, as universities and companies in their sector recommended the company to each other, helping to generate the first 10 customers. The company also expanded by engaging in direct sales, with efforts such as visiting universities in person to sell their service and product.
“And then it's true that in our sector, in our market, referral works really well. And it's a small sector. So universities and companies talk each other and recommend Logerin as company to use for these issues. And that is how we start to generate the first 10 customers.”
“Most of the growth that came wasn't from these transactional things. It was from going out and doing direct sales. ... I remember entering in the office of International Mobility in Comillas, which is a university in Madrid, selling the service, the product, everything. ... I take a flight, come ...”