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Liinks
SaaS B2B & B2C

Liinks is a link-in-bio tool that lets users build a mobile-first webpage at links.co/username linking out to their social channels, content, and products.

liinks.co · Founded 2020 · 43 public sources · Updated 1 day ago

Researched profile. Starter Story's AI research system compiled this page from 43 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Liinks Makes Money

Link-in-bio page builder for creators and small businesses

How did Liinks monetize?

Summary of the sourced claims below

Liinks monetizes primarily through recurring subscriptions, with plans such as Starter at $5 per month and Pro at $12 per month. The Pro plan adds custom domains and the ability to manage multiple pages, and some customers pay upwards of $100 a month for managing many pages. Liinks launched for free and later moved advanced features behind a subscription, with early adopters grandfathered into features while new signups had to pay for advanced tools.

Revenue sources

2 sources · grouped by how Liinks makes money

  • Recurring subscriptions

    · 14 mentions · 13 sources
    “After ~4 years of nights/weekends, Liinks hit $27K MRR. ... Charlie launched Liinks for free, manually onboarded users, then flipped to a payment model 2–3 months later. Early adopters were grandfathered into features, while new signups had to pay for advanced tools. ... Advanced features moved b...”
    high
    Show 13 more quotes
    “It has since transitioned into a premium subscription service only. In July 2023, Liinks reached $20K in monthly recurring revenue, with over 4,200 users utilizing this service to enhance their online presence.”
    high
    “Liinks is a simple "Link in Bio" tool doing $25K monthly recurring revenue.”
    high
    “Premium launched at $3 a month — deliberately cheaper than Linktree. ... By October 2024, the numbers were: $25K MRR, 5,300+ paying customers (about 4,800 on Premium at $4 and 500 on Pro at $10)”
    high
    “A significant growth driver has been the introduction of the Pro plan, which provides advanced features like custom domains, analytics, and the ability to manage multiple profiles. This plan, priced at $10/month, has helped attract users who need more from their link-in-bio tool, such as small bu...”
    high
    “Once I had bundled enough features, I introduced a Premium plan at $3/month.”
    high
    “Business model/pricing: Premium $4/month per profile; Pro for teams: $10/month includes 5 profiles, add 5-packs for +$10/month; 14-day free trial.”
    high
    “Charlie Clark is a software engineer, creative coder, & bootstrapped founder who has grown his short links product, Liinks, to $25K MRR just 3 years after it officially launched.”
    high
    “Charlie Clark is a software engineer, creative coder, & bootstrapped founder who has grown his short links product, Liinks, to $25K MRR just 3 years after it officially launched.”
    high
    “this simple link-in-bio tool managed to hit $20,000 in monthly recurring revenue just 3 years after it officially launched.”
    high
    “I'm Charlie Clark, and I'm a software engineer, and I'm the founder of Links, which is a simple website and link in bio tool doing about $31,500 in monthly recurring revenue.”
    high
    “Pricing model: Starter: $5/mo, Pro: $12/mo”
    high
    “Charlie Clark is the founder of Liinks, a link-in-bio tool for creators, which he bootstrapped solo to $30k+ MRR”
    high
    “Liinks link-in-bio pages for creators, $31K MRR: plans from $5/monthLiinks is a customizable link-in-bio service for creators and businesses sharing content, social accounts, and products.”
    high

  • Add-ons & upsells

    · 1 mention
    “there's also a pro plan which starts at $12 a month. And mainly what that gives you is custom domain and the ability to manage multiple pages. So $12 starts you out with five pages and you can then sort of add more and more pages. So I actually do have a couple of customers that are paying upward...”
    high

How 2,572 businesses make money

Of businesses with mapped revenue sources, the share using each — Liinks’s highlighted.
  • Recurring subscriptions
    64% ◀
  • One-time / lifetime deals
    29%
  • Services & consulting
    25%
  • Physical products
    22%
  • Affiliate / referral commissions
    14%
  • Course / training sales
    11%
  • Add-ons & upsells
    10% ◀
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    5%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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