Source

Liinks

SaaS B2B & B2C

Liinks is a link-in-bio tool that lets users build a mobile-first webpage at links.co/username linking out to their social channels, content, and products.

liinks.co · Founded 2020 · 43 public sources · Updated 1 day ago

Researched profile. Starter Story's AI research system compiled this page from 43 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Liinks makes money

Monetization →

Liinks monetizes primarily through recurring subscriptions, with plans such as Starter at $5 per month and Pro at $12 per month. The Pro plan adds custom domains and the ability to manage multiple pages, and some customers pay upwards of $100 a month for managing many pages. Liinks launched for free and later moved advanced features behind a subscription, with early adopters grandfathered into features while new signups had to pay for advanced tools.

Recurring subscriptions Add-ons & upsells

How Liinks grew

Growth →

Liinks's early growth came from Instagram ads, which worked well until iOS 14 changed targeting and made them less effective. After that, the founder relied mainly on Google Search ads for link-in-bio terms, which were described as high intent and high ROI, and this became the main growth channel over the following years. Early customers came from the founder's existing network, including artists from an earlier marketplace who received white-glove onboarding, and from cold outreach offering free work. A free Product Hunt launch and social posts seeded usage before paid ads, and "Made with Liinks" badges on user pages have driven organic traffic and word of mouth.

Google Ads
Organic social media
Word of mouth
Product Hunt
Advertising on social media
Side project marketing
+11 more channels →

Tools they use 11

Tools →
Google ads React Node.js Stripe Instagram Ads OpenAI S Stripe Atlas M MongoDB T Tinybird U Ubuntu +1 more

Founder

Founders →
Charlie Clark
Charlie Clark
@clarkcharlie03

Key facts

Website
liinks.co
Category
SaaS
Customers
B2B & B2C
Founded
2020 · 6 years ago
Every number is a quote

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