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Liinks monetizes primarily through recurring subscriptions, with plans such as Starter at $5 per month and Pro at $12 per month. The Pro plan adds custom domains and the ability to manage multiple pages, and some customers pay upwards of $100 a month for managing many pages. Liinks launched for free and later moved advanced features behind a subscription, with early adopters grandfathered into features while new signups had to pay for advanced tools.
Liinks's early growth came from Instagram ads, which worked well until iOS 14 changed targeting and made them less effective. After that, the founder relied mainly on Google Search ads for link-in-bio terms, which were described as high intent and high ROI, and this became the main growth channel over the following years. Early customers came from the founder's existing network, including artists from an earlier marketplace who received white-glove onboarding, and from cold outreach offering free work. A free Product Hunt launch and social posts seeded usage before paid ads, and "Made with Liinks" badges on user pages have driven organic traffic and word of mouth.
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