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Krit
Technology B2B

Krit is a software and product consulting business that helps non-technical founders at early-stage startups build and launch their products.

krit.com · Founded 2014 · 13 public sources · Updated about 4 hours ago

Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Krit Grew

Software agency building MVPs for non-technical founders

How did Krit grow?

Summary of the sourced claims below

Client retention has been the main source of growth, as clients typically stay two to three years once work begins. The majority of clients still come as referrals from the personal network of Andrew Askins. About a year and a half ago, the company began investing heavily in content, including blog posts and newsletters, and promoted that content through email, Twitter, and organic search. Most users came from a Product Hunt launch, which the founder described as a completely unsustainable approach.

Channels

9 channels · grouped by how Krit grows

  • Content marketing

    · 2 mentions · 2 sources
    “We had a moderate bit of success with content marketing, but we just never stuck to it consistently enough to build a really strong audience.”
    high
    Show 1 more quote
    “These are all of the processes we used to run our agency, including:Content marketingSalesAccount management...”
    high

  • Product Hunt

    · 2 mentions · 2 sources
    “founder は most users が Product Hunt から来たと述べ、その approach を completely unsustainable と呼びました。launch spike は repeatable distribution ではありません。”
    high
    Show 1 more quote
    “Most of our users came from a successful Product Hunt launch, which is a completely unsustainable approach.”
    high

  • Email marketing

    · 1 mention
    “The main ways we promote the content we write are email (through the Krit newsletter and the Startup Watching newsletter which I purchased in 2018).”
    high

  • Direct sales

    · 1 mention
    “These are all of the processes we used to run our agency, including:Content marketingSalesAccount management...”
    high

  • Organic social media

    · 1 mention
    “So instead, a year and a half ago we decided to start investing heavily in content. Right now this means producing super high-quality blog posts and newsletters, although in the next year I want to launch a video series and/or a podcast.”
    high

  • Email List Growth

    · 1 mention
    “We pushed the site out to our network, told our mailing list what we were doing, and then focused on looking for work.”
    high

  • SEO

    · 1 mention
    “The main ways we promote the content we write are ... organic search ...”
    high

  • Twitter

    · 1 mention
    “The main ways we promote the content we write are ... twitter (largely through my personal twitter account).”
    high

  • Word of mouth

    · 1 mention
    “The majority of our clients still come in as referrals from my personal network.”
    high

How 3,327 businesses grow

Of businesses with mapped growth channels, the share using each — Krit’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32%
  • Events
    24%
  • Paid ads
    23%
  • Outbound/Sales
    19% ◀
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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