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Krit monetized primarily through services and consulting, partnering with non-technical founders to design and build new products. Andrew Askins grew Krit, a software agency, to over $1 million in annual revenue, and it charged $60 per hour for work such as the Stonius MVP.
Client retention has been the main source of growth, as clients typically stay two to three years once work begins. The majority of clients still come as referrals from the personal network of Andrew Askins. About a year and a half ago, the company began investing heavily in content, including blog posts and newsletters, and promoted that content through email, Twitter, and organic search. Most users came from a Product Hunt launch, which the founder described as a completely unsustainable approach.
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