Source

Krit

Technology B2B

Krit is a software and product consulting business that helps non-technical founders at early-stage startups build and launch their products.

krit.com · Founded 2014 · 13 public sources · Updated about 1 hour ago

Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Krit makes money

Monetization →

Krit monetized primarily through services and consulting, partnering with non-technical founders to design and build new products. Andrew Askins grew Krit, a software agency, to over $1 million in annual revenue, and it charged $60 per hour for work such as the Stonius MVP.

Services & consulting

How Krit grew

Growth →

Client retention has been the main source of growth, as clients typically stay two to three years once work begins. The majority of clients still come as referrals from the personal network of Andrew Askins. About a year and a half ago, the company began investing heavily in content, including blog posts and newsletters, and promoted that content through email, Twitter, and organic search. Most users came from a Product Hunt launch, which the founder described as a completely unsustainable approach.

Content marketing
Product Hunt
Email marketing
Direct sales
Organic social media
Email List Growth
+3 more channels →

Tools they use 18

Tools →
Vue Django Figma Ahrefs Airtable Heroku Superhuman React Laravel CraftCMS +8 more

Founder

Founders →
Andrew Askins
Andrew Askins
@andrewaskins

Exited

2022
2022
Buyer undisclosed
Terms undisclosed

Key facts

Website
krit.com
Category
Technology
Customers
B2B
Founded
2014 · 12 years ago
Makes money via
Services & consulting
Every number is a quote

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