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Kleo
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Researched profile. Starter Story's AI research system compiled this page from 62 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Kleo Makes Money

AI-powered writing assistant for LinkedIn creators

How did Kleo monetize?

Summary of the sourced claims below

Kleo monetizes primarily through recurring subscriptions, offering a single plan priced at $99 per month that includes access to all features such as unlimited AI post generation and 20 graphics per month. Additionally, Kleo offered lifetime discount deals during its beta phase, selling 500 lifetime discount spots that were 50% off and sold out in four days.

Revenue sources

4 sources · grouped by how Kleo makes money

  • Recurring subscriptions

    · 13 mentions · 13 sources
    “But then it's been sold us. School has grown us. Whoop. Whoop. Whoop. Has come and it's like, oh, you need to build a community. It's so easy. You just get 100 people in and then you make, you know, MRR and an ARR. And it's like, it's easy. It's easy. You just need to get people in. It's like low...”
    high
    Show 12 more quotes
    “Lara Acosta, co-founder of Kleo, achieved what many founders dream of: $30,000 in monthly recurring revenue within just four days of launch, scaling to $60,000 per month in under two months.”
    high
    “Within 5 days, Kleo hit $30k MRR.”
    high
    “We have a knowledge base. We have templates and we have tone of voice where you can choose... Clio.so, buy it now. I'm signing up after this. Yeah, let's get like a trial, like a week trial or something for my level up on LinkedIn students. Yeah, we can do that.”
    medium
    “We started with discounted beta pricing. The first 500 spots were $59/month. The next 500 spots were $79/month. Standard pricing is $99/month.”
    high
    “The new Kleo Chrome extension is included in your subscription and is built for saving inspiration, not browsing it. ... What’s included in my subscription? Your subscription includes access to all Kleo features:”
    high
    “we're already at 62K MRR, and we have over 932 active subscriptions, over 1,000 in total.”
    high
    “Yes you can see here we're already at 62K MRR and we have over 932 active subscriptions over 1 000 in total.”
    high
    “How long did it take for you to go from zero to 60k MRR with Clio? Dude, it took 53 days. ... it was 61,000 of MRR in 53 days.”
    high
    “Kleo now runs on a single plan at $99/month (or $999/year, roughly $83/month billed annually) — there are no tiers, credit caps, or feature gates, and it includes unlimited AI post generation plus 20 graphics per month.”
    high
    “the third month was $190,000 for a software business. And that's like on recurring monthly basis because that's a subscription model.”
    high
    “$99/month for all features”
    high
    “Kleo.so (~$61K/month)”
    high

  • One-time / lifetime deals

    · 6 mentions · 6 sources
    “to incentivize customers to buy, you offer them a lifetime discount or something that feels exclusive ... we told them this is 50% off for a lifetime. If you buy now, you will never have to pay the newer price ever again.”
    high
    Show 5 more quotes
    “she launched products like Content Code and Creator Capital generating six figures in one single week using nothing but LinkedIn, a Stripe link and a simple landing page.”
    high
    “We released 500 lifetime discount spots for the beta, which sold out in four days.”
    high
    “We told them this is 50% off for a lifetime. If you buy now, you will never have to pay the newer price ever again.”
    high
    “And also if you want to add something else you can offer them a lifetime discount which is what we did We told them this is 50 off for a lifetime If you buy now you will never have to pay the newer price ever again.”
    high
    “we do 500 users who we open up the tool of 500 users that is our first beta cohort ... as like compensation for trusting us with the earliest version of our product we give the most extreme discount ... we lessen the discount a little bit for our second cohort”
    medium

  • Services & consulting

    · 1 mention
    “It can be one to one. That can be one to one coaching that can be done for you, which we have.”
    high

  • Course / training sales

    · 1 mention
    “But when it comes to a program, you do not have full control of what someone does with the information that you're giving them, no matter how much support you're able to give them.”
    medium

How 1,918 businesses make money

Of businesses with mapped revenue sources, the share using each — Kleo’s highlighted.
  • Recurring subscriptions
    55% ◀
  • Services & consulting
    29% ◀
  • Physical products
    28%
  • One-time / lifetime deals
    24% ◀
  • Affiliate / referral commissions
    16%
  • Course / training sales
    13% ◀
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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