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Kleo
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Researched profile. Starter Story's AI research system compiled this page from 50 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Kleo Grew

Ai-powered assistant for LinkedIn content creation.

How did Kleo grow?

Summary of the sourced claims below

Kleo grew primarily through organic LinkedIn strategies, including educational content and live webinars that demonstrated the product and engaged potential users. They built a waitlist and used email marketing focused on addressing AI content problems and sharing user success stories to attract and retain customers. The tool scaled to 70,000 users organically on LinkedIn, highlighting the effectiveness of their LinkedIn-native creator approach.

Channels

13 channels · grouped by how Kleo grows

  • Organic social media

    · 2 mentions · 2 sources
    “The approach that we took was educating on LinkedIn because we're all LinkedIn native creators.”
    high
    Show 1 more quote
    “create good content, sell good shit.”
    medium

  • Webinars

    · 1 mention
    “We leveraged LinkedIn Live webinars for product demos and pitches.”
    high

  • Inbound

    · 1 mention
    “We built a waitlist... our first email that we ever sent pre-launch was 'The problem with AI content and why we're different.'”
    high

  • Great customer service

    · 1 mention
    “the main thing that moves the needle is just doing the thing that I would have done when I started launching things and doing product launches, which was assuming or having ignorance because ignorance is often bliss.”
    medium

  • Instagram Live

    · 1 mention
    “We built the tool for our own use. We sold nothing we didn't believe in.”
    medium

  • IG Reels

    · 1 mention
    “when it didn't work, when that little, little storytelling line that I really wanted to run as I wanted to create this like new idea of a launch didn't work, went back to basics, create good content, get people to a webinar, showcase them that you can bridge the gap, and then just give them a pro...”
    medium

  • Tutorial Video

    · 1 mention
    “Jake and Rob both created viral posts using the tool.”
    medium

  • Product Demo Video

    · 1 mention
    “Lara ran 3 pre-launch webinars, selling $5k+ on each one.”
    high

  • Customer Testimonial Videos

    · 1 mention
    “Emails focused on new features, user success stories, and building hype.”
    high

  • CRM System

    · 1 mention
    “The tool scaled to 70,000 users organically on LinkedIn only. So that's another case study for using LinkedIn to scale your own business.”
    high

  • Experiential Guerrilla Marketing

    · 1 mention
    “We achieved this growth through distribution and trust.”
    medium

  • Partnerships

    · 1 mention
    “We are the only creators that have built a tool that have actually gone viral multiple times and have built seven-figure businesses off the back of LinkedIn.”
    high

  • Product Placement Partnerships

    · 1 mention
    “making the most weirdest inputs to get the output that I decided.”
    medium

How 2,645 businesses grow

Of businesses with mapped growth channels, the share using each — Kleo’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    57% ◀
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Events
    24% ◀
  • Paid ads
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Customer interviews
    2%
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