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Researched profile. Starter Story's AI research system compiled this page from 77 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Kit Makes Money

Email marketing platform empowering creators to monetize

How did Kit monetize?

Summary of the sourced claims below

Kit monetizes primarily through recurring subscription plans that vary based on the number of subscribers and features, with prices starting around $33 to $39 per month for up to 1,000 subscribers and higher tiers costing more. Additionally, Kit charges transaction fees on sales made through its platform, typically around 3.5% plus $0.30 per sale, with paid plans offering lower fees than the free plan. Kit also earns revenue by taking a 20% cut from its Paid Recommendations feature, where other newsletters pay to be recommended to subscribers.

Revenue sources

11 sources · grouped by how Kit makes money

  • Recurring subscriptions

    · 14 mentions · 14 sources
    “Kit currently has three main plans: Newsletter: $0/month for up to 10,000 subscribers; Creator: starts at about $33/month billed yearly for up to 1,000 subscribers; Pro: starts at about $66/month billed yearly for up to 1,000 subscribers.”
    high
    Show 13 more quotes
    “ConvertKit operates on a freemium business model, offering a free tier along with two paid tiers: Creator ($29 per month) and Creator Pro ($59 per month).”
    high
    “Creator (starting from $15/month for 300 subscribers)”
    high
    “Sacra estimates that Kit (formerly ConvertKit) reached $43M ARR in 2024, up 14% year-over-year from $38M in 2023.”
    high
    “Paid plans start at $39 a month.”
    high
    “Kit costs between $39 and $199 per month for the Creator plan with 1,000-25,000 subscribers.”
    high
    “both those have free plans up to about a thousand subscribers.”
    medium
    “Creator at $25/month (up to 1,000 subs); Creator Pro at $50/month.”
    high
    “The Creator plan starts at $39/mo for 1K subscribers ($33/mo with annual billing). The Pro plan starts at $79/mo ($66/mo annually).”
    high
    “Creator starts at $39/month for 1,000 subscribers. Creator Pro starts at $79/month for 1,000 subscribers.”
    high
    “Creator plan from $39/month for 1,000 subscribers (billed monthly).”
    high
    “Creator – $25/mo ($290 billed annually): Supports up to 1,000 subscribers with unlimited visual automations and email sequences.”
    high
    “The goal was to reach $5,000 in monthly recurring revenue (MRR) within six months...”
    high
    “paid plans starting at $33/month.”
    high

  • One-time / lifetime deals

    · 5 mentions · 5 sources
    “If you make sales, Kit takes a small cut per transaction. The transaction fees are around 0.6% + standard credit card fees, which ends up roughly 3.5% + $0.30 per sale.”
    high
    Show 4 more quotes
    “Selling digital products is easy: Kit makes it easy to sell your digital products.”
    high
    “The first is stock buybacks. Early on in Kit’s journey, when team members wanted to sell, Kit would buy shares back directly.”
    medium
    “A Creator plan for 25,000 subscribers costs approximately $199 per month.”
    high
    “the Pro plan (with advanced automation) hits $111/month.”
    high

  • Affiliate / referral commissions

    · 3 mentions · 3 sources
    “This site contains affiliate links to products. We may receive a commission for purchases made through these links.”
    high
    Show 2 more quotes
    “And earn money by recommending other newsletters.”
    medium
    “So we decided to build on organic referrals by launching an affiliate program with our customers.”
    medium

  • Usage-based fees

    · 3 mentions · 3 sources
    “Kit charges a transaction fee on sales. Paid plans offer lower transaction fees than the free plan.”
    high
    Show 2 more quotes
    “If you exceed your plan’s subscriber limit, they automatically bump you to the next tier.”
    medium
    “Kit takes a 3.5% + $0.30 transaction fee on each sale.”
    high

  • Sponsorships & partnerships

    · 3 mentions · 3 sources
    “Kit takes a 23.5% cut of total sponsorship revenue.”
    high
    Show 2 more quotes
    “Kit Studios and its first physical location offering free, high-end video and podcast production space to creators.”
    medium
    “On top, they have a sponsor network for ads.”
    medium

  • Add-ons & upsells

    · 2 mentions · 2 sources
    “Kit has a Paid Recommendations feature where other newsletters pay to be recommended to your subscribers. Kit takes a 20% cut of everything you earn through that channel.”
    high
    Show 1 more quote
    “You can also sell subscriptions to your newsletter if you want to run a paid newsletter or community.”
    medium

  • Course / training sales

    · 2 mentions · 2 sources
    “Kit allows you to sell digital products like courses, e-books, and memberships directly through its platform.”
    high
    Show 1 more quote
    “to sell books and courses through email.”
    high

  • Advertising revenue

    · 1 mention
    “It also makes audience growth, promotions, and selling very straightforward.”
    low

  • Services & consulting

    · 1 mention
    “Kit now promotes tools for selling digital products, memberships, and subscriptions directly through the platform.”
    high

  • Physical products

    · 1 mention
    “The free plan also lets you start selling digital products right away.”
    high

  • Marketplace commissions

    · 1 mention
    “Kit includes built-in commerce tools for selling digital downloads, paid newsletter subscriptions, and course access directly through the platform.”
    high

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Kit’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30% ◀
  • Physical products
    29% ◀
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13% ◀
  • Sponsorships & partnerships
    10% ◀
  • Usage-based fees
    9% ◀
  • Advertising revenue
    9% ◀
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6% ◀
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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