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Researched profile. Starter Story's AI research system compiled this page from 77 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Kit Grew

Email marketing platform empowering creators to monetize

How did Kit grow?

Summary of the sourced claims below

Kit grew by leveraging an affiliate program, where multiple pieces of content about Kit's product and story were created and customers referred their friends, generating network effects. Pat Flynn's promotion of Kit to his large audience in the online business and email marketing space was a significant factor in the company's growth.

Channels

5 channels · grouped by how Kit grows

  • Affiliate program

    · 2 mentions · 2 sources
    “So we decided to build on organic referrals by launching an affiliate program with our customers.”
    high
    Show 1 more quote
    “He created multiple pieces of content about Kit’s product and story.”
    medium

  • SEO

    · 1 mention
    “The turning point in 2015 was largely due to Pat Flynn of SmartPassiveIncome.com. He became an early adopter and affiliate of Kit, promoting it to his massive audience in the online business and email marketing space.”
    medium

  • Email marketing

    · 1 mention
    “Doubling down meant investing $50,000, focusing our marketing on the niche of email marketing for professional bloggers, hiring an internal team, and starting direct sales.”
    medium

  • Referral Program

    · 1 mention
    “By July 2015 we were at $15,000 MRR and starting to feel the network effects from our current customers referring their friends.”
    high

  • Pinterest ads

    · 1 mention
    “Pat Flynn’s influence in this niche played a crucial role in the company’s rapid growth.”
    medium

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Kit’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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