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KickoffLabs
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Researched profile. Starter Story's AI research system compiled this page from 43 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
KickoffLabs logo

How KickoffLabs Makes Money

Viral marketing platform for giveaways and referrals.

How did KickoffLabs monetize?

Summary of the sourced claims below

KickoffLabs monetizes primarily through recurring subscriptions, generating about $35,000 to $40,000 per month from around 1,000 paying customers. They also offer a 'done for you' service at a discounted price of $499 as an additional revenue stream. Additionally, KickoffLabs has utilized one-time or lifetime deals, such as those promoted on Appsumo, where customers can purchase agency-level access for $300 or $600.

Revenue sources

3 sources · grouped by how KickoffLabs makes money

  • Recurring subscriptions

    · 4 mentions · 4 sources
    “KickoffLabs launched in 2011 and made just $8,000 in the first six months...they grew the business to $40,000 a month with about 1,000 paying customers...Today KickoffLabs has about 1,000 paying customers, generates $35,000 to $40,000 per month”
    high
    Show 3 more quotes
    “Their free option wasn’t quite good for me (‘50 signers top’ is a very low bar) but their Plus account was quite cheap.”
    medium
    “We still asked our customers to enter credit card information, but we didn’t charge them unless they chose to keep the service at the end of the monthly trial period.”
    high
    “We still asked our customers to enter credit card information, but we didn’t charge them unless they chose to keep the service at the end of the monthly trial period.”
    high

  • One-time / lifetime deals

    · 2 mentions · 2 sources
    “Kickofflabs appeared on Appsumo. First, I took a free trial, then moved to tier 2...Why would you go to Appsumo and promote your lifetime deal on your official channels, potentially killing your ARR?...That means you purchase this deal for $300 or $600 and become an agency.”
    high
    Show 1 more quote
    “Case in point: KickoffLabs’ $15,000 of its first $40,000 revenue came from partaking in Quora communities with a few well-responded-to questions.”
    medium

  • Services & consulting

    · 1 mention
    “When you buy the tool and log in, you'll see that they offer a "done for you" service with 75% off, for $499.”
    high

How 1,917 businesses make money

Of businesses with mapped revenue sources, the share using each — KickoffLabs’s highlighted.
  • Recurring subscriptions
    55% ◀
  • Services & consulting
    29% ◀
  • Physical products
    28%
  • One-time / lifetime deals
    24% ◀
  • Affiliate / referral commissions
    16%
  • Course / training sales
    13%
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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