How KickoffLabs Grew

“while we added 600 people to our mailing lists in July, we only added 350 in August after removing free accounts. We lost about 250 people in 2 months simply by removing the free accounts. Those 250 people were ones we could have reached out to in other ways — through our regular updates, or Land...”

Kickofflabs high

“On December 15, 2012, we launched Landing Pages 107. The idea behind this course was to demonstrate our expertise and build trust with new customers while providing high quality content for conversion focussed entrepreneurs and marketing professionals. Anyone who signed up received emails every 3...”

Kickofflabs high

“The viral component is huge. It's just it's such a game changer, especially if you nail the messaging, you reach the right people. It makes it so easy for them to share. ... in one week we got over 10,000 email signups! ... 75,000+ Viral Views Traffic from lead referral sharing. ... 16% Viral Boo...”

Kickofflabs high

“it would come in burst. So we're a recurring revenue product for subscription based. And so you'd have a couple months where things would just like you'd see crazy growth because somebody would do a blog post about you or we had some articles written about us...”

Saasclub high

“going in there and answering people's questions about landing pages and putting in the signature that, hey, I'm the founder of this company, we do landing pages would drive a ton of traffic back to us ... we learned that we had to engage where the audience was.”

Saasclub high

“I'm sending 'em to my socials and on my socials, it's .it's very, I try not to be too polished on purpose. It's very like, Hey guys, it's me outside of a coffee shop. I just found this out. Oh my gosh, what are we gonna do? Let's do this together. And so it's that authenticity that I try to commu...”

Kickofflabs high

“He answered landing page questions on Quora and engaged in niche communities. Going to the audience instead of waiting for them to find you accelerated early traction.”

Saasclub high

“You can pay for traffic. If you've got any sort of revenue, you can redivert that into advertisements, you can start paying for it. So you can cheat a little bit on the traffic and sort of growing the incoming. The top of the funnel part...”

Saasclub high

“GetDrip – Our auto responder class on landing pages has been a really good source of new users for us. Drip makes this easy and is something we will start using more in the coming months.”

Kickofflabs high

“We started first with word of mouth, right? Our existing network, and that started to spread the word.”

Kickofflabs high

“KickoffLabs, where he has helped thousands of businesses launch viral giveaways, referral programs, and product launches since 2011.”

Kickofflabs medium

“Perfect Audience is simple “retargeting” that follows these visitors around the internet until they come back and make a purchase or at least give us their email address.”

Kickofflabs medium

“By far, the most money we have spent on customer acquisition has been with Google Adwords. This has  been profitable for us, and as we increase the lifetime value of our customers, we will likely do much more with Adwords.”

Kickofflabs high

“Spend an hour each week and fill up a queue of tweets and Facebook posts. The best feature… we can post to Google+ without ever having to go there.”

Kickofflabs medium

“On December 15, 2012, we launched Landing Pages 107. The idea behind this course was to demonstrate our expertise and build trust with new customers while providing high quality content for conversion focussed entrepreneurs and marketing professionals. Anyone who signed up received emails every 3...”

Kickofflabs high

“But it wasn't until we started running ads that it exploded in popularity. So we're doing Facebook and we're doing Instagram.”

Kickofflabs high

“there's a board on Quora, which is a Q and A site on the Internet ... going in there and answering people's questions about landing pages and putting in the signature that, hey, I'm the founder of this company, we do landing pages would drive a ton of traffic back to us”

Saasclub high

“They narrowed the 50 ideas to five finalists, then built landing pages for each one and drove traffic to measure interest. The idea that got twice as many email signups as anything else was a tool for building landing pages - the very thing they had just done manually.”

Saasclub medium

“We did personally email and give personalized advice to at least the first thousand people who signed up with our product. And it's a practice we still do today.”

Saasclub high

“We host this video on several of our own landing pages. The method/price is cheap enough we can do targeted videos for each landing page target.”

Kickofflabs high

“We use MailChimp to send our weekly newsletters and, prior to Drip, used it for our auto responder sequences.”

Kickofflabs medium

“But it wasn't until we started running ads that it exploded in popularity. So we're doing Facebook and we're doing Instagram.”

Kickofflabs high

“We have been wanting to do a simple promo video for KickoffLabs. ... We recently came across two services that let us put together a quality product promo video in a couple of hours and for less than $200!”

Kickofflabs high

“So our Kickstarter is gonna launch pretty soon.”

Kickofflabs medium

“We're also doing outreach to influencers. So we had an event. ... And there was a lot of influencers and this whole s is being documented and it's gonna be on a pretty big platform. I've done that. I haven't seen the ROI on it yet. That's more of a long play. But I am doing multi-channels.”

Kickofflabs medium

“Since launch, we’ve offered a free version of our product. The free account is limited to a small number of themes with KickoffLabs-branded URLs and pages, and our Free subscribers were able to test our services without entering credit card information.”

Kickofflabs high