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Josh W. Comeau's CSS for JavaScript Developers
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Researched profile. Starter Story's AI research system compiled this page from 22 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Josh W. Comeau's CSS for JavaScript Developers logo

How Josh W. Comeau's CSS for JavaScript Developers Grew

CSS course designed for JavaScript developers

How did Josh W. Comeau's CSS for JavaScript Developers grow?

Summary of the sourced claims below

Josh W. Comeau grew his CSS for JavaScript Developers course primarily through his email list and social media presence, launching the course to his email list of about 28,000 subscribers and his Twitter followers of 31,000. He built early traction by sharing previews and content publicly, which helped generate interest and covert sales before the official launch. He also created a waitlist for updates on the course, which attracted about 11,000 people. His blog and email newsletter played significant roles in growth, with the blog attracting 60,000 to 90,000 unique visits monthly and serving as a source for his email list.

Channels

9 channels · grouped by how Josh W. Comeau's CSS for JavaScript Developers grows

  • Organic social media

    · 3 mentions · 3 sources
    “I’m active on Twitter, sharing “quick tips” and small digestible bits of developer knowledge... Twitter has also been helpful (responsible for about 14% of sales, according to the referrer), but email is king.”
    high
    Show 2 more quotes
    “I launched on Twitter, where I have 31,000 followers, and to my email list, which is 28,000 subscribers. For what it's worth, both of these numbers have grown quite a lot over the past year.”
    high
    “I launched on Twitter (where I have 31k followers)...”
    high

  • Email List Growth

    · 3 mentions · 3 sources
    “When people visit my blog, they’re asked to join my newsletter. About 20k people have opted in so far. I have two other email lists managed with ConvertKit... About 12k people have downloaded the book. I created a waitlist for folks who wanted updates on my CSS course. About 11k people have signe...”
    high
    Show 2 more quotes
    “I launched on Twitter, where I have 31,000 followers, and to my email list, which is 28,000 subscribers. For what it's worth, both of these numbers have grown quite a lot over the past year.”
    high
    “I launched ... to my email lists (~28k subscribers).”
    high

  • Newsletter

    · 1 mention
    “Email has been the most significant lever for me so far, and the only reason I have an email list is my blog.”
    high

  • My first $X in revenue

    · 1 mention
    “I decided to open pre-orders for 1 week, with the goal of selling $50k. The response was overwhelming—I wound up selling about $550k in that one week!”
    high

  • Building in public

    · 1 mention
    “Towards the end of 2020, I started building in public. I shared quick GIFs of things I was working on, previews of the content and the platform. ... This helped build some early traction, and I started covertly selling the course to people who had emailed me asking about it.”
    high

  • Content marketing

    · 1 mention
    “I also have a blog, joshwcomeau.com. The blog posts are essentially “deep dive” versions of the tweets... It gets between 60-90k unique visits a month, according to Google Analytics.”
    high

  • SEO

    · 1 mention
    “I started publishing way more on my blog and had a few viral hits. My most popular posts have topped around 100,000 visits.”
    high

  • Waitlist

    · 1 mention
    “I created a waitlist for folks who wanted updates on my CSS course. About 11k people have signed up for that one.”
    high

  • Testimonials

    · 1 mention
    “I already had friendly relationships with the folks who gave testimonials, which I realize isn't super generalizable advice. I've been a conference speaker for a few years, so I met some folks there, Kent, Mac, Sean, others I got to know over Twitter over the course of years. I did have to reach ...”
    high

How 2,667 businesses grow

Of businesses with mapped growth channels, the share using each — Josh W. Comeau's CSS for JavaScript Developers’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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