s
Login Join Starter Story
Source
iZooto
Marketing B2B

iZooto is an owned audience marketing platform that helps media publishers and retailers build, engage, and retain their audience using web push notification...

izooto.com · Founded 2016 · 20 public sources · Updated 29 days ago

Researched profile. Starter Story's AI research system compiled this page from 20 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How iZooto Makes Money

Owned audience marketing platform for media publishers

How did iZooto monetize?

Summary of the sourced claims below

iZooto monetizes primarily through advertising revenue by delivering relevant web push ads to their audience. They also use a recurring subscription model, working with large media publishers and employing strategies like freemium trials to convert users into paid customers. Additionally, iZooto applies upsell and cross-sell growth strategies to increase business value from existing customers.

Revenue sources

4 sources · grouped by how iZooto makes money

  • Recurring subscriptions

    · 5 mentions · 5 sources
    “we've grown to 60 people in about five years, and what they've done to get to a $3 to $5 million run rate”
    high
    Show 4 more quotes
    “I remember getting our first payment in the month of June. It took about three, three odd months, four odd months.”
    medium
    “we sort of never really, you know, chased any external funding, right? We were obsessed... chasing revenues and chasing sustainable revenues from a range of customers”
    medium
    “Using 'Freemium' Model as a 'Foot In The Door' Strategy To Induce Trials / POCs Can Convert Later To Paid Customers”
    medium
    “And we've been able to work, we work with some of the largest media publishers in the world right now.”
    medium

  • One-time / lifetime deals

    · 1 mention
    “the folks in e-commerce love Isoto because they're able to clock, you know, 5%, 10% sales using our product, right?”
    medium

  • Add-ons & upsells

    · 1 mention
    “Land & Expand - Upsell & Cross Sell Growth Strategy To Increase Value Of Business From Existing Customers”
    medium

  • Advertising revenue

    · 1 mention
    “This strategy also allowed them to monetize their audience through relevant web push ads, boosting revenue.”
    high

How 2,743 businesses make money

Of businesses with mapped revenue sources, the share using each — iZooto’s highlighted.
  • Recurring subscriptions
    65% ◀
  • One-time / lifetime deals
    30% ◀
  • Services & consulting
    25%
  • Physical products
    21%
  • Affiliate / referral commissions
    14%
  • Course / training sales
    11%
  • Usage-based fees
    10%
  • Add-ons & upsells
    10% ◀
  • Advertising revenue
    9% ◀
  • Sponsorships & partnerships
    9%
  • Marketplace commissions
    4%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
S
Starter Story
Support Privacy Terms