How iZooto Grew

“That's what I was focusing on. I have been focusing on, I think since the fourth or the fifth month of the company's conception, right. Which is exactly sort of what helped us build a content marketing engine. So for the longest time, I think I'm until we hit almost, until we hit close to about, ...”

Listennotes high

“I think for the first few months, we did exactly what any founder or entrepreneur would do, which is open their phone book and call up every single person that you know who might find value in that service, right? I remember we literally cold called every single person that we knew, right? Within...”

Listennotes high

“one good thing which we did right from day zero was investing in, uh, in content and investing- Okay... heavily in marketing, right? So I, I remember my, our first hire in the new company was a content marketeer, right?”

Beehiiv high

“You should be focused on getting in touch with your customers, with your prospects, right, and involve them in a conversation... helping you, you know, grow your marketing list, right? I think that's something which I would definitely emphasize on.”

Listennotes high

“Uh, we also, uh, leveraged, uh, uh, marketplaces like Shopify, Magento, WordPress to get visibility within the ecosystem, uh, drive our, uh, you know, uh, drive our rankings in these, uh, app stores, uh, and get to sort of, uh, uh, and get, uh, and reach more and more prospects overall.”

Beehiiv high

“For US, we have primarily been actually, for US and Europe, uh, we've been a lot more inbound heavy.”

Beehiiv medium

“What definitely works a lot, uh, w- very well for us specifically is our product has an inbuilt virality loop in it because whenever somebody activates aizooto on their website, then, uh, it shows up a, uh... And whenever a notification permission box comes up, it shows up as powered by aizooto. ...”

Beehiiv high

“We doubled down and we called up every single person that we knew, right? This was, you know, our, uh, our unfair advantage, right?Our positioning in the ecosystem, our access, our network had done extremely really well back in the day, right?”

Beehiiv high

“we only had two channels of acquisition. One was inbound, and second was our enterprise sales efforts which were taken care by Neil, right?”

Listennotes high

“So we're just getting heavy on account-based marketing now. We're trying to execute a very specific strategy focused only on select accounts, right? Yeah, that's what sort of is now a big focus for us.”

Listennotes high

“the first year really was, you know, focusing on, on leveraging the, the unfair advantage that we had as founders, right?As, uh, you know, as second time entrepreneurs, uh, life is slightly easy for you because, uh, you've built a rapport, you, you know folks around, you can call up people and, y...”

Beehiiv high

“we had set up a basic marketing stack, which was HubSpot, then there was Drift on the website, which was to, to talk to, uh, site visitors and so on and so forth.”

Beehiiv medium

“One experience that has really shaped us, uh-Help that's helped shape us is, uh, us being part of, uh, the B2B Accelerator Obeka that has- Okay... that has helped us, uh, helped us believe in ourselves more as founders who are bootstrapped, who are bootstrapped to build a, a product, uh, and a pr...”

Beehiiv high

“we had started investing in a content marketing setup so as to build a proper inbound funnel to attract visitors, attract signups to the website, and so on, right? That, along with the outbound slash field sales team, really is what sort of, you know, got us going on in the early days, right?”

Listennotes high

“this year was a lot more about, uh, investing, uh, in fact, experimenting with, uh, with events and trade shows. ... We have, we've been, uh, we went and did quite a few trade shows, and, and we've seen some amazing results as well.”

Beehiiv high

“We've focused a lot more on working with select partners.”

Beehiiv high