How iZooto Grew

“There is a lot of content which is created essentially to facilitate sales conversations, right? So enabling sales to be more impactful in terms of helping prospects visualize how they can use push notifications for specific problems with statements, helping them visualize how they can use push n...”

Listennotes medium

“We also leveraged marketplaces like Shopify, Magento, WordPress to get visibility within the ecosystem, drive our rankings in these app stores, and reach more and more prospects overall.”

Beehiiv high

“Now that as a product, we have been able to build a much more solid clarity of our ideal customer. We now rely primarily on our outbound sales team, right? And then we have a marketing team that goes out there and assists these sales reps with very, very targeted campaigns. So we're just getting ...”

Listennotes high

“For US and Europe, we've been a lot more inbound heavy. We've focused a lot more on content marketing. We've focused a lot more on working with select partners.”

Beehiiv high

“Our objective is to one, generate interest from people on the internet, get them onto our websites, let them sign up, fill a form, book a demo, right. And then engage in a conversation with them to, so as to convert them into a, into a customer.”

Listennotes high

“Our product has an inbuilt virality loop in it because whenever somebody activates aizooto on their website, it shows a notification permission box powered by aizooto. That sort of drives a lot of visibility for the brand.”

Beehiiv high

“For the longest time, I think ... until we hit close to about, yeah, a million dollars in ARR, we were pretty much, you know, we only had two channels of acquisition. One was inbound, and second was our enterprise sales efforts which were taken care by Neil.”

Listennotes high

“We really started cranking the engine in the second year... and after we had figured out, okay, we want to clearly double down on e-commerce as a segment and keep exploring our GTM in the publisher segment.”

Beehiiv medium

“I think one good thing which we did right from day zero was investing in content and investing heavily in marketing. So I remember our first hire in the new company was a content marketeer.”

Beehiiv high

“Back early on, we had started investing in a content marketing setup so as to build a proper inbound funnel to attract visitors, attract signups to the website, and so on, right? That, along with the outbound slash field sales team, really is what sort of, you know, got us going on in the early d...”

Listennotes high

“In India, we've always had the leverage of our network, which is, which allows us to pick up a phone call, call up someone and set up a meeting and go ahead with that. So it was a very outbound heavy approach for the first few years.”

Beehiiv high

“This year was a lot more about investing, in fact, experimenting with events and trade shows.”

Beehiiv high