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Researched profile. Starter Story's AI research system compiled this page from 55 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How IntentPost Grew

B2B outbound tool that sends automated physical mail from digital intent signals

How did IntentPost grow?

Summary of the sourced claims below

IntentPost grew from a clear outbound thesis rather than guesswork, and its founder threw out the idea on LinkedIn, saw paid demand show up almost immediately, and built the product as fast as possible. The founder's earlier product, IntentPost, made physical mail stand out and reached $840,000 in pipeline in six weeks, with all promotion done by posting on LinkedIn. For B2B, the founder leans into LinkedIn and builds in public before spending heavily on ads, and has seen Meta work for B2B when paid media makes sense.

Channels

10 channels · grouped by how IntentPost grows

  • LinkedIn

    · 3 mentions · 3 sources
    “We threw out the idea on LinkedIn - Watched real paid demand show up almost immediately - Built the product as fast as we could”
    high
    Show 2 more quotes
    “The channel depends on the market. For consumer ideas, Faiz tests content on Instagram and TikTok. For B2B, he leans into LinkedIn and builds in public before spending heavily on ads.”
    medium
    “His last one, IntentPost, made it simple to send physical mail that actually stood out, and it reached $840,000 in pipeline in six weeks. All they did was post on LinkedIn.”
    medium

  • Organic social media

    · 3 mentions · 3 sources
    “Someone saw my post about a problem they had. We talked. We clicked. Invoice paid. We kick off tmrw. That doesn't happen if you're building in silence.”
    high
    Show 2 more quotes
    “This of course automatically both appeals to, and benefits from, viral social media marketing because it’s YouTube and Instagram (image-hungry platform) candy. It’s eye-catching, it has a bold name, it’s style overload. That’s branding currency that benefits the creators and influencers you partn...”
    medium
    “For B2B, he leans into LinkedIn and builds in public before spending heavily on ads.”
    medium

  • Building in public

    · 2 mentions · 2 sources
    “Building in public is hard. Sharing the wins AND the fails puts you out there. But it's worth it.”
    high
    Show 1 more quote
    “For B2B, he leans into LinkedIn and builds in public before spending heavily on ads.”
    medium

  • Outbound

    · 2 mentions · 2 sources
    “IntentPost! Or, the direct-sales approach (with the modern twists of social media and pre-orders) This method is the bog-standard, classic door-to-door sales process that's worked since businesses were businesses.”
    medium
    Show 1 more quote
    “IntentPost grew from a clear outbound thesis, not guesswork.”
    medium

  • Twitter

    · 1 mention
    “For B2B, he leans into LinkedIn and builds in public before spending heavily on ads.”
    medium

  • Advertising on social media

    · 1 mention
    “When paid media makes sense, he has also seen Meta work for B2B, since many of the same buyers spend time there, and competition can be lower than on LinkedIn.”
    medium

  • Create TikTok Marketing Videos

    · 1 mention
    “For consumer ideas, Faiz tests content on Instagram and TikTok.”
    medium

  • Word of mouth

    · 1 mention
    “A strong brand is something that individual consumers can make a part of their personal brand, playing off of the same intensity, style, or (in this case) shock value of the product and making themselves stand out - while acting as a walking advertisement for your product.”
    medium

  • Online Community

    · 1 mention
    “What Yelp did is recruit local reviewers, encourage them to post reviews longer than a certain length, more often than a minimum frequency, and encouraged them to do things like have profile images, post pictures, and interact with other “Yelpers.””
    medium

  • Direct Mail Campaign

    · 1 mention
    “he landed on physical mail. That sounds like a step backwards, and it would have been if he had treated it the way most people treat direct mail: a bulk drop, a printed postcard, a channel you use because it is cheap.He did the opposite...The only difference is that the touch that starts the conv...”
    medium

How 3,049 businesses grow

Of businesses with mapped growth channels, the share using each — IntentPost’s highlighted.
  • Referral/Word-of-mouth
    67% ◀
  • Social media
    63% ◀
  • Search/SEO
    58%
  • Email
    48%
  • Community
    37% ◀
  • Content/Inbound
    35%
  • Partnerships
    33%
  • Events
    25%
  • Paid ads
    24%
  • Outbound/Sales
    19% ◀
  • Press/PR
    18%
  • Marketplaces/App stores
    11%
  • Podcasting
    4%
  • Building in public
    3% ◀
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