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Researched profile. Starter Story's AI research system compiled this page from 18 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Instatus Makes Money

Service for creating status pages and incident updates.

How did Instatus monetize?

Summary of the sourced claims below

Instatus monetizes primarily through recurring subscription plans that offer various features such as custom domains, monitoring checks, subscriber limits, and authentication options. They offer different subscription tiers including Pro and Business plans with varying prices and features. Additionally, Instatus has experimented with one-time or lifetime deals as a monetization method.

Revenue sources

2 sources · grouped by how Instatus makes money

  • Recurring subscriptions

    · 4 mentions · 3 sources
    “Pro ($20/mo, $15 annual): custom domain, ~50 checks at 30-second intervals, 5,000 subscribers, 50 team members. The sweet spot — for public pages only. Business ($300/mo, $225 annual): private pages, SAML SSO, ~1,000 monitors, 25,000 subscribers. The only way to get authentication features.”
    high
    Show 3 more quotes
    “I have one flat-rate price ($20/mo) This is higher than the lowest tier of most competitors ($10/mo) But it’s a flat rate, so if you’re paying $99 or $399, you can switch to Instatus and still pay $20.”
    high
    “I’m currently making ~2K MRR from it. ... I have one flat-rate price ($20/mo) This is higher than the lowest tier of most competitors ($10/mo) But it’s a flat rate, so if you’re paying $99 or $399, you can switch to Instatus and still pay $20.”
    high
    “Ali took all of these challenges and experiments and scaled his company to 800 customers and almost 30k MRR.”
    high

  • One-time / lifetime deals

    · 2 mentions · 2 sources
    “the thing I did is two or three of the people who retweet will get like a lifetime membership of instatus that was the one that worked for me”
    medium
    Show 1 more quote
    “Status page for monitoring services, free forever with upgrade option.”
    medium

How 1,917 businesses make money

Of businesses with mapped revenue sources, the share using each — Instatus’s highlighted.
  • Recurring subscriptions
    55% ◀
  • Services & consulting
    29%
  • Physical products
    28%
  • One-time / lifetime deals
    24% ◀
  • Affiliate / referral commissions
    16%
  • Course / training sales
    13%
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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