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Researched profile. Starter Story's AI research system compiled this page from 18 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Instatus Grew

Service for creating status pages and incident updates.

How did Instatus grow?

Summary of the sourced claims below

Instatus grew through multiple channels including SEO, which currently brings about half of its traffic. The company also leveraged Product Hunt and Twitter for its launch, which helped it gain initial customers. Sharing on Reddit, Hacker News, and Indie Hackers was part of its marketing efforts to increase visibility. Additionally, Instatus used Google Ads targeting competitor brand keywords to acquire customers profitably.

Channels

7 channels · grouped by how Instatus grows

  • Organic social media

    · 2 mentions · 2 sources
    “When I launched, it was just Product Hunt and Twitter. So that's against all the advice that they said that this is not enough, but it was enough for me. So yeah, my advice, yeah, go for it on Twitter. I think it's really helpful for marketing and Product Hunt as well.”
    high
    Show 1 more quote
    “Use the video + retweet giveaway tweet combo. I copied it from Kitze (https://twitter.com/thekitze/status/1144147293786005504), and it worked really well for me as well.”
    high

  • Product Hunt

    · 2 mentions · 2 sources
    “When I launched, it was just Product Hunt and Twitter. So that's against all the advice that they said that this is not enough, but it was enough for me. So yeah, my advice, yeah, go for it on Twitter. I think it's really helpful for marketing and Product Hunt as well. So if you focus on your lau...”
    high
    Show 1 more quote
    “Re-launched (https://producthunt.com/posts/instatus) on Product Hunt as Instatus with new branding, positioning, and pricing, and it started growing.”
    high

  • Reddit

    · 1 mention
    “I launched on Product Hunt and then shared on Twitter for people to support it on Product Hunt. And then I shared on Reddit, shared everywhere. I'm that annoying user on Reddit that only posts about launches.”
    high

  • Hacker News

    · 1 mention
    “I launched on Product Hunt and then shared on Twitter for people to support it on Product Hunt. And then I shared on Reddit, shared everywhere. I'm that annoying user on Reddit that only posts about launches. And same with Hacker News and same with Indie Hackers, to be honest.”
    high

  • SEO

    · 1 mention
    “You also mentioned in our email that you used an SEO agency to grow, like you have a blog that at least was managed by a SEO agency. Now you have a person that is hired that does it, but is it still? Yeah, it's still managed by an SEO agency... Currently, it brings us like maybe 50% of our traffic.”
    high

  • Social media mentions

    · 1 mention
    “Create a cool video. I actually got more comments (https://twitter.com/alisalahio/status/1279678280216403968) about the video than the actual product on Twitter.”
    high

  • Pay Per Click Advertising

    · 1 mention
    “I currently only use Google Ads for marketing. To make sure that it’s profitable, I ran ads with a couple of dollars and made sure that the cost per customer acquisition CPA is lower than lifetime value LTV. I target competitor brand keywords like Statuspage, Status.io, etc.”
    high

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — Instatus’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48%
  • Community
    35% ◀
  • Content/Inbound
    33%
  • Partnerships
    32%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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