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Huckabuy
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Researched profile. Starter Story's AI research system compiled this page from 29 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Huckabuy Grew

Technical SEO platform for organic growth

How did Huckabuy grow?

Summary of the sourced claims below

Huckabuy grew primarily through podcast guesting, which involved being a guest on multiple interview-style podcasts to increase brand awareness and create emotional connections through storytelling. They leveraged the trust-building nature of podcasts by focusing on vulnerability rather than sales pitches. Additionally, they used SEO-friendly blog posts that included podcast content to boost their search engine positioning and attract organic traffic.

Channels

25 channels · grouped by how Huckabuy grows

  • SEO

    · 8 mentions · 7 sources
    “Our target customer is really anybody that's interested in increasing organic search traffic. So it ranges from SaaS to eCommerce, travel, insurance, we really span across the board, nonprofits. And what we solve for them, essentially, their sites aren't fully optimized today for a search engine ...”
    high
    Show 7 more quotes
    “Utah startup Huckabuy has built a software package that optimizes websites to be easily “found” and indexed by search engines, and the company says clients are seeing, on average, a 61% increase in organic search traffic when they use the service.”
    medium
    “My team drove crazy growth using SEO tactics. We took the SEO channel from a very small channel to a very big channel — hundreds of millions.”
    high
    “Phil Strazzulla, who previously built a successful b2b SaaS business, shares how he bootstrapped an online review site for HR software into a viable business with over $1k monthly revenues in just 3 months through organic search traffic growth and selling high intent leads.”
    medium
    “Online retailers have begun to utilize SEO optimization to bring in more traffic and profits. SEO is not just about ranking in search engines. It is about having more organic visits, more conversions, and higher ROI. Your online store can attain these objectives by optimizing content and keywords...”
    medium
    “scaled to serve over 37,000 churches worldwide and generates $36M annually, by harnessing organic search, partnerships, and a seamless user experience to revolutionize church donations.”
    medium
    “Our target customer is anybody that’s interested in increasing their organic search traffic.”
    medium
    “Writing an SEO-friendly blog post around the topic of your podcast guesting interview and including the actual audio or video in the post will encourage visitors to stay on the page for longer periods of time. This will indicate to Google that your page is worth reading and can help boost your se...”
    medium

  • Word of mouth

    · 3 mentions · 2 sources
    “Once you have a bit of a track record in SEO, people are willing to give you a shot. Networking is so important. Wherever you can, I suggest entrenching yourself into a community and finding opportunities to reach out and build relationships with people.”
    high
    Show 2 more quotes
    “The authenticity of their relationship naturally gave way to a huge increase in word-of-mouth referrals. Podcast guesting can be a great catalyst for relationship-building. In the end, it all comes down to who you know.”
    medium
    “AwardWallet is a loyalty program tracking website which has grown to over $150,000 in monthly revenue, and since launch has retained users mainly through word of mouth due to its superior product in the space.”
    medium

  • Email marketing

    · 3 mentions · 2 sources
    “We were very product-driven and network-driven at first, we did a lot of outbound email, and then we got some lucky breaks.”
    high
    Show 2 more quotes
    “United World Telecoms' founder saw explosive growth potential in the international callback industry and has since created a virtual phone system, partnered with over 2000 businesses worldwide, and uses Google Ads, SEO, and email marketing to promote customer satisfaction.”
    medium
    “Don’t forget to use each of your podcast guesting appearances as a way to connect with your email subscribers. Give a snippet of the key takeaways from each episode and use these emails in your customer email funnel.”
    medium

  • Inbound

    · 3 mentions · 2 sources
    “We’re finally starting to have more inbound leads, but we are still doing a good amount of outbound email.”
    high
    Show 2 more quotes
    “BrightLocal, the B2B local SEO software and services company, grew to $9M ARR through a combination of intuitive software, done-for-you services, training, and knowledge-sharing, attracting 20,000 customers in 8 countries through inbound marketing efforts via a free trial model, extensive content...”
    medium
    “The second greatest thing about podcast guesting is it allows you to speak to a pre-built, loyal audience. Rather than dedicating the time and effort to launch your own branded podcast from scratch ... you can leverage already existing shows that align with your personal and brand ethos.”
    medium

  • Organic social media

    · 3 mentions · 3 sources
    “Share your episode on any of your personal and brand social channels. This could be an audio or video clip or one of your favorite takeaways from the interview. You could also do a longer-form LinkedIn post or Twitter thread where you break down all your top valuable moments in detail.”
    medium
    Show 2 more quotes
    “Cal.AI leveraged TikTok's viral marketing and a lean team to skyrocket to over $1 million in revenue and 100,000 downloads within four months, utilizing a clever pricing model and micro-influencer collaborations to effectively solve the problem of cumbersome calorie tracking.”
    medium
    “MeetEdgar, a bootstrapped social media automation tool founded in 2014 by Laura Roeder, has grown to $4 million in annual recurring revenue and more than 5,000 customers, with a team size of two dozen, achieved through content marketing, social media marketing, and organic search.”
    medium

  • Youtube

    · 2 mentions · 2 sources
    “And then we got some lucky breaks. We were introduced to SAP, for example, when we were quite small. And we learned that, boy, this thing really works for SaaS companies. I can get into why it does a little bit later. And that was a big deal for us to get SAP as a customer. And then we got Salesf...”
    medium
    Show 1 more quote
    “ADYOUNEED, a marketing tech platform that allows small businesses and startups to create and manage ads on platforms like Facebook, Instagram, Google, and Tiktok without any marketing knowledge.”
    medium

  • Guest Podcast

    · 1 mention
    “Podcast guesting means being a guest on multiple interview-style podcasts. It's also referred to as going on “podcast tours”, landing “podcast bookings”, or having a “podcast guest strategy.” In the end, the goal is the same: To increase brand awareness, bring as much value as possible to the lis...”
    medium

  • Product Hunt

    · 1 mention
    “Within their first month, they made $2,000 and launched on Product Hunt, gaining more customers and attending SaaStr Annual 2018 with Aykut's gift of tickets.”
    medium

  • Content marketing

    · 1 mention
    “BrightLocal, the B2B local SEO software and services company, grew to $9M ARR through a combination of intuitive software, done-for-you services, training, and knowledge-sharing, attracting 20,000 customers in 8 countries through inbound marketing efforts via a free trial model, extensive content...”
    medium

  • Open-source community

    · 1 mention
    “Solo founder Todd Hooper bootstrapped Prerender.io from zero to $2.5 million in ARR over 5 years by releasing an open-source project on Github and turning it into an SEO-friendly version of React, Angular, and Javascript websites, and then offering it as a SaaS service for businesses.”
    medium

  • Freemium

    · 1 mention
    “Metricool, a SaaS social media management tool, built a business with a Freemium model, starting with just $50k in investment and now boasts over 5,000 clients, more than 400,000 users, and over $1 million of annual recurring revenue.”
    medium

  • Integrations

    · 1 mention
    “Savitra Sharma, the founder of Third Wave Analytics, ... reached out to Salesforce and proposed a collaboration to bring a new kind of software into the laboratory.”
    medium

  • Demo in-store

    · 1 mention
    “attracted customers through online forums, international publications, and cold calling.”
    medium

  • Pilots with enterprise clients

    · 1 mention
    “We’ve also had a lot of luck attracting customers via podcasts and interviews like these. So, I have been a guest on several podcasts — like over a 50 in the last 6 to 9 months — and it’s been a lot of fun to get on and talk to various influential people in the marketing, SEO, SaaS, or startup sp...”
    high

  • Podcasts

    · 1 mention
    “Podcasts are one of the highest trust-building marketing mediums out there, which means you need to avoid being “sales-y” and instead focus on your level of vulnerability.”
    medium

  • SEO

    · 1 mention
    “United World Telecoms' founder saw explosive growth potential in the international callback industry and has since created a virtual phone system, partnered with over 2000 businesses worldwide, and uses Google Ads, SEO, and email marketing to promote customer satisfaction.”
    medium

  • Cold outreach

    · 1 mention
    “So we still do a pretty significant amount of outbound email. We're pretty clever about it. For example, I was a Dartmouth College alum, and it's a fiercely loyal alumni network for some reason. Unreasonably loyal. And so we email Dartmouth alums that are executives and such at various companies....”
    high

  • Personal network

    · 1 mention
    “A lot of which I already knew. And so I reached out to my network, really, and said, hey, I've built something kind of cool. And it's working. And I'd love for you to try it. And so that's really how we got started. It was within my network, my network's network, people that worked at Huckabye. A...”
    high

  • Advertising on social media

    · 1 mention
    “Display ads have been a great play for building more brand awareness too.”
    high

  • Authenticity

    · 1 mention
    “He got the idea after reading people's complaints about Mailchimp online, and decided to build a product that addressed those.”
    medium

  • Press

    · 1 mention
    “United World Telecom serves over 2,000 business customers worldwide and remains profitable. United World Telecoms' founder saw explosive growth potential in the international callback industry and has since created a virtual phone system, partnered with over 2000 businesses worldwide, and uses Go...”
    medium

  • Direct sales

    · 1 mention
    “And so we'll set appointments, we'll take people to lunch, and we'll drive down there and spend the day in Lehigh. And just go sort of... It's not door to door, but there are literally so many that they're all in the same office park. You can go to five SaaS companies in a day in Lehigh and not l...”
    high

  • Affiliate program

    · 1 mention
    “scaling through a lucrative affiliate program with an impressive $2.08 million/month average revenue.”
    medium

  • Partnerships

    · 1 mention
    “scaled to serve over 37,000 churches worldwide and generates $36M annually, by harnessing organic search, partnerships, and a seamless user experience to revolutionize church donations.”
    medium

  • LinkedIn

    · 1 mention
    “with 95% of their growth coming from inbound traffic leveraging LinkedIn and applying social selling techniques.”
    medium

How 2,643 businesses grow

Of businesses with mapped growth channels, the share using each — Huckabuy’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    57% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Events
    24% ◀
  • Paid ads
    24%
  • Press/PR
    18% ◀
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Customer interviews
    2%
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