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Researched profile. Starter Story's AI research system compiled this page from 51 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How HeyNews Grew

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How did HeyNews grow?

Summary of the sourced claims below

The public claims list HeyNews's marketing channels as including a referral program, press and PR, an affiliate program, word of mouth, Slack communities, and Product Hunt. The listed channels also include content marketing, email marketing, a newsletter, SEO, cold email and cold DM, and LinkedIn and X/Twitter.

Channels

23 channels · grouped by how HeyNews grows

  • SEO

    · 3 mentions · 3 sources
    “Leading technical SEO initiatives and spearheading AI transformation at this US-based two-sided transportation marketplace. Implemented server-side rendering and Cloudflare KV Storage for improved performance Developed AI-powered content generation system for programmatic SEO Created AI Customer ...”
    high
    Show 2 more quotes
    “SEO, mostly. I'm Head of SEO & Growth, so I spend my days on search rankings, getting cited by ChatGPT and Perplexity, directory launches, and cold emails people actually answer.”
    high
    “Marketing channels: [SEO](https://trustmrr.com/channels/seo)”
    medium

  • Lead magnets

    · 2 mentions · 2 sources
    “Built BizStack: a resource hub for entrepreneurs Interviewed 50+ entrepreneurs and solopreneurs via LinkedIn outreach”
    high
    Show 1 more quote
    “Takeaway: Lead magnets like checklists or swipe files can double or triple sign-up rates. Always offer clear, instant value up front!”
    medium

  • Referral Program

    · 2 mentions · 2 sources
    “Built a referral program using only no-code and low-code tools Featured in UserGuiding case study”
    high
    Show 1 more quote
    “Marketing channels: ... [Referral program](https://trustmrr.com/channels/referral-program)”
    medium

  • Press

    · 1 mention
    “Marketing channels: ... [Press & PR](https://trustmrr.com/channels/press-pr)”
    medium

  • Affiliate program

    · 1 mention
    “Marketing channels: ... [Affiliate](https://trustmrr.com/channels/affiliate)”
    medium

  • Word of mouth

    · 1 mention
    “Marketing channels: ... [Word of mouth](https://trustmrr.com/channels/word-of-mouth)”
    medium

  • Organic social media

    · 1 mention
    “Marketing channels: ... [LinkedIn](https://trustmrr.com/channels/linkedin), [X / Twitter](https://trustmrr.com/channels/twitter)”
    medium

  • Email List Growth

    · 1 mention
    “Automated behavioral SMS messaging using Python and no-code tools Built and managed growth marketing team Led product management for marketing properties Initiated email retargeting programs generating 5%+ of total revenue”
    high

  • Online Community

    · 1 mention
    “Marketing channels: ... [Slack communities](https://trustmrr.com/channels/slack)”
    medium

  • Webinars

    · 1 mention
    “Partner with a similar-sized niche newsletter. Set a signup target before greenlighting. Promote the webinar across 3-4 email sends (tease > pitch > reminder). Add a live, personalized bonus (like a teardown or giveaway). Tie conversions to an affiliate setup for both sides...collab webinars are ...”
    medium

  • Geographic market expansion

    · 1 mention
    “Marketing channels: ... [Cold email](https://trustmrr.com/channels/cold-email), ... [Cold DM](https://trustmrr.com/channels/cold-dm)”
    medium

  • Side project marketing

    · 1 mention
    “Inboxbid is live on PeerPush | Product Discovery Platform today. ... So I've listed a product built for machine readability in a directory built for machine readability.”
    high

  • LinkedIn

    · 1 mention
    “Interviewed 50+ entrepreneurs and solopreneurs via LinkedIn outreach”
    high

  • Newsletter

    · 1 mention
    “Marketing channels: [Newsletter](https://trustmrr.com/channels/newsletter)”
    medium

  • Brand collaborations and giveaways

    · 1 mention
    “TWISM had sponsors, but the ad sales and packaging needed work to command higher value and keep placements native and non-intrusive. ... The biggest unlock? Their approach to monetization and sponsor relationships. They didn't just bring in sponsors — they built premium packages that command top ...”
    medium

  • Product Hunt

    · 1 mention
    “Marketing channels: ... [Product Hunt](https://trustmrr.com/channels/product-hunt)”
    medium

  • Weekly newsletter

    · 1 mention
    “Publishing frequency went from once a week to four times a week, which lifted engagement and reach. Joshua's personal time on the newsletter is close to zero, which frees him up to focus on growth. TWISM runs as a self-sustaining media business on autopilot, and the editorial quality readers expe...”
    medium

  • Content marketing

    · 1 mention
    “Marketing channels: ... [Content marketing](https://trustmrr.com/channels/content-marketing)”
    medium

  • Brand partnerships

    · 1 mention
    “beehiiv calls creator partnerships one of the strongest growth channels of 2026. One or two good matches can send hundreds of pre-qualified subscribers your way, with no ad budget required.”
    medium

  • Cold outreach

    · 1 mention
    “SEO, mostly. I'm Head of SEO & Growth, so I spend my days on search rankings, getting cited by ChatGPT and Perplexity, directory launches, and cold emails people actually answer.”
    high

  • Lead generation

    · 1 mention
    “SEO, mostly. I'm Head of SEO & Growth, so I spend my days on search rankings, getting cited by ChatGPT and Perplexity, directory launches, and cold emails people actually answer.”
    high

  • Google Ads

    · 1 mention
    “Decreased Facebook ads Cost Per Click by 40% through A/B testing Cultivated a data-driven culture by developing automated reports & dashboards Managed Web & Mobile Analytics, SEO, and monetization via DFP, Ad Exchange, Adform”
    high

  • Email marketing

    · 1 mention
    “Marketing channels: ... [Email marketing](https://trustmrr.com/channels/email-marketing)”
    medium

How 3,091 businesses grow

Of businesses with mapped growth channels, the share using each — HeyNews’s highlighted.
  • Referral/Word-of-mouth
    66% ◀
  • Social media
    64% ◀
  • Search/SEO
    58% ◀
  • Email
    48% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    33% ◀
  • Events
    25% ◀
  • Paid ads
    24% ◀
  • Outbound/Sales
    19% ◀
  • Press/PR
    18% ◀
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Building in public
    3%
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