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Researched profile. Starter Story's AI research system compiled this page from 10 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Hear And Play Makes Money
Learn piano by ear, fast.
How did Hear And Play monetize?
Summary of the sourced claims below
Hear And Play monetized primarily through recurring subscription fees, with about 10,000 paying subscribers accessing various training centers and programs for a monthly charge. They also generated revenue from one-time or lifetime deals selling courses, books, and software related to music training.
Revenue sources
3 sources · grouped by how Hear And Play makes money
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One-time / lifetime deals
· 5 mentions · 5 sources“So, I’m sorry, just to be clear. The first version of your sales page had just a picture of your book, the one that people were going to get if they paid you, on your brown carpet with a couple of lines and a button that let people buy... That’s the first version.”
highShow 4 more quotes
“The website had a photo of your book on your brown carpet saying, this is what you get if you give me money after reading my long-ass webpage.”
high“But I actually started selling those five books in the year 2000. ... And I probably sold some 300 copies of that, you know, before I yeah, probably 300 in that first year as a sort of 17 year old...”
high“Song Tutor software Gospel Music Training Center ear Tutor Software Gospel Essential Download Music Theory Download Jazz Training Center View More products”
medium“2-Hour Monthly Music Mentor Starter Course - "Piano By Ear For Starters" (valued at $29.95)... 80-minute Monthly Music Mentor Fundamental - "How To Find The Key To Any Song" (valued at $24.95)... 80-minute Quick Start Program... (valued at $24.95)”
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Recurring subscriptions
· 4 mentions · 4 sources“We get about 15,000 subscribers a month, and our total list is about 300,000 musicians that play by ear. And out of that revenue, 10,000 paying subscribers is like our lifeblood, is our base in our various training centers, and we look to keep going. When the 10,000 people are paying you a subscr...”
highShow 3 more quotes
“we well hit the eight figure mark. Per year, that looks like about three and a half million dollars this year will do. We get about 15,000 subscribers a month. Now, our total listings is about three hundred thousand musicians that played by ear. And, out of that revenue, 10,000 paying subscribers...”
high“why don't we make a gospel music training center, the gospel music training center. And we could release lessons every week. They wouldn't be on DVD. You could log in and you could learn ...”
medium“Every month, you'll automatically get your new cd lesson and you'll automatically be charged only $15.95 a month... which is roughly a quarter of what one private lesson would cost you, except you're getting much more than a 30-minute slow-paced lesson.”
high -
Course / training sales
· 2 mentions · 2 sources“Sixty dollar course, fifty dollar course. Forty dollar course, up until that point...”
highShow 1 more quote
“Video & Audio Courses On-Demand World-class instruction from some of the most renowned musicians in the world, learn at your own pace in the comfort of your own home. Learn more”
medium
How 2,652 businesses make money
Of businesses with mapped revenue sources, the share using each —
Hear And Play’s highlighted.
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Recurring subscriptions65% ◀
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One-time / lifetime deals29% ◀
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Services & consulting25%
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Physical products21%
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Affiliate / referral commissions14%
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Course / training sales11% ◀
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Add-ons & upsells10%
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Usage-based fees10%
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Sponsorships & partnerships9%
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Advertising revenue9%
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Marketplace commissions4%
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Licensing2%
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Donations & tips2%
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Setup / onboarding fees2%
