Researched profile. Starter Story's AI research system compiled this page from 10 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Hear And Play makes money
Monetization →Hear And Play monetized primarily through recurring subscription fees, with about 10,000 paying subscribers accessing various training centers and programs for a monthly charge. They also generated revenue from one-time or lifetime deals selling courses, books, and software related to music training.
How Hear And Play grew
Growth →Hear And Play grew by building an email list through offering free video piano lessons and sending promotional emails to subscribers. The company also expanded its reach via organic social media, maintaining a blog with articles and resources, and by engaging in online piano forums as a moderator to promote the site. Additional growth strategies included learning and applying SEO techniques, running an affiliate program, and using pay-per-click advertising to attract visitors.
Tools they use 3
Tools →
PayPal
Infusionsoft
1
1ShoppingCart
Founder
Founders →
Key facts
- Website
- hearandplay.com
- Category
- Education
- Founded
- 2000 · 26 years ago
- Makes money via
- One-time / lifetime deals, Recurring subscriptions +1
- Sources
- 10 public sources
Sources 10
Sources →3 web pages · 3 articles · 2 podcasts
Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
