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GrowSurf initially grew by launching on platforms like Hacker News and Product Hunt, which helped them gain their first users and feedback. They also experimented with cold emails and outreach to beta testing user lists to attract potential users. Their customers are primarily B2C and B2B tech startups seeking to integrate referral programs for low-cost customer acquisition. Additionally, GrowSurf has focused on SEO and content marketing as ongoing strategies to improve growth.
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