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Gravity
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Researched profile. Starter Story's AI research system compiled this page from 6 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Gravity logo

How Gravity Grew

Boilerplate software for SaaS development

How did Gravity grow?

Summary of the sourced claims below

Gravity grew primarily through SEO by targeting keywords related to Node.js boilerplates, which had little competition initially, allowing quick ranking and organic traffic growth. The founder also used Twitter daily to build trust, share progress, and connect with potential customers, making it a significant source of customer acquisition. Additionally, Gravity leveraged Indie Hackers by posting product updates and engaging in relevant conversations, which contributed to early sales and ongoing customer discovery.

Channels

9 channels · grouped by how Gravity grows

  • Organic social media

    · 4 mentions · 4 sources
    “And he goes, no, no, there's a couple of like people doing like, they've got like a Ruby on Rails version. Like I've never seen one in JavaScript. And he was like, you should go on the Indie Hackers and try and sell it. So I was like, what's Indie Hackers? ... I made a few posts and it talked abo...”
    high
    Show 3 more quotes
    “Using Twitter and SEO for customer acquisition”
    medium
    “So I invest a lot of time into branding and building trust and a good reputation. So Twitter has been a good source of customers and that top of funnel for you.”
    high
    “I also think another part of my strategy is my Twitter profile. So I'm on Twitter every day ... A lot of my customers follow me on Twitter or connected with me on Twitter or, you know, their first touch point was maybe, you know, coming across my Twitter profile and then seeing what I was working...”
    high

  • SEO

    · 4 mentions · 4 sources
    “That was also a happy accident at the start because whenever I started this, there was no other Node.js boilerplate. So I was able to get ranking for those keywords very quickly. And then over the years I've invested more and more in just fine tuning the site, optimizing the site to make it perfo...”
    high
    Show 3 more quotes
    “They've even ripped off chunks of the landing page, trying to replicate the SEO strategy that I'm using. So I'm a lot more wary now about what I'm putting out there.”
    high
    “SEO. So at the start, I wasn't using Twitter as heavily as I am now. I was relying mostly on SEO.”
    high
    “Using Twitter and SEO for customer acquisition”
    medium

  • Online Community

    · 1 mention
    “Now it's more like 40% Indie Hackers, 40% SEO, and 20% ad campaigns that you were running. So walk me through like your mindset back in the day, like how exactly were you using Indie Hackers to find customers? ... So with Indie Hackers, I was basically just posting product updates. And then I was...”
    high

  • Side project marketing

    · 1 mention
    “And then I just threw it up on Indie Hackers for 99 bucks at the time and sold three copies in the first month.”
    high

  • Testimonials

    · 1 mention
    “So for her, that provided some social proof. I also have that alongside testimonials with other people. So when I have her testimonial on there, I have a testimonial from Brad Bittler, who was actually, he is a designer at Apple and he bought Gravity to spin up a side product. And I have a testim...”
    high

  • Building in public

    · 1 mention
    “But I'm documenting that whole journey on Twitter every single day.”
    high

  • Reviews

    · 1 mention
    “Another customer today on Slack said that the Trustpilot was a huge component of that having those third party reviews or reviews that are not on my site. ... So I also have the Trustpilot link on there as well. So people can go to Trustpilot and they can see independent reviews and verification ...”
    high

  • Create TikTok Marketing Videos

    · 1 mention
    “I made a video years ago. It's actually, it's actually done quite well on YouTube called the architecture of a modern JavaScript SaaS application ... And I guess there's also a channel as well, YouTube, where people can actually hear about you for the first time.”
    high

  • Pay Per Click Advertising

    · 1 mention
    “Now it's more like 40% Indie Hackers, 40% SEO, and 20% ad campaigns that you were running.”
    high

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — Gravity’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48%
  • Community
    35% ◀
  • Content/Inbound
    33% ◀
  • Partnerships
    32%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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