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Researched profile. Starter Story's AI research system compiled this page from 30 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Gorilla ROI Grew

Google Sheets add-on connecting Amazon Seller Central data for FBA sellers

How did Gorilla ROI grow?

Summary of the sourced claims below

Gorilla ROI grew through its Chrome Web Store add-on, which users could find by searching for "Amazon" and which collected emails as users connected it to their Google account. The company shifted to SEO after gaining traction, ranking in the top 3 for nearly everything it targeted, and a free-forever version with limitations on SKUs was offered to users. Word of mouth also contributed, as people in Amazon groups on Facebook recommended the product.

Channels

10 channels · grouped by how Gorilla ROI grows

  • Word of mouth

    · 3 mentions · 2 sources
    “Lately, there has been an increase in word of mouth as a huge number of people are on Facebook Amazon groups and they have been recommending our product.”
    high
    Show 2 more quotes
    “hopefully get some brand ambassadors for the tool itself and then grow it in that direction.”
    medium
    “Lately, there has been an increase in word of mouth as a huge number of people are on Facebook Amazon groups and they have been recommending our product.”
    high

  • Leveraging existing platforms

    · 3 mentions · 3 sources
    “all the sessions and the traffic has been coming directly from the Google Store. So in terms of SEO, there's absolutely none. Keyword volume search, for my main keywords, and this was one of the hard things, I have zero volume ... there's no point in me trying to publish articles and get it liste...”
    high
    Show 2 more quotes
    “Leveraging a big name platform for easier marketing: The addon is available on the Chrome store and people can find us by just typing in “Amazon”.”
    high
    “The Amazon editorial section in organic search on Amazon is a prime place to have your product. The problem is getting access to the publishers that can put you there. This week, we speak to James Falconer of Seller Rocket to unpack the best strategies for effectively getting into the Amazon edit...”
    medium

  • SEO

    · 3 mentions · 2 sources
    “But my long term plan is as opposed to after being burned with the Google updates and like I believe that SEO and just building up authority for the site is a more of a holistic approach as opposed to just getting links.”
    high
    Show 2 more quotes
    “Based on feedback since launch, we kept adding more customized data for users and started the SEO process and inbound marketing has been the main driver of customers. As we started to gain traction, we shifted to SEO. Because there is literally no keyword volume for something like “Amazon connect...”
    high
    “As we started to gain traction, we shifted to SEO. Because there is literally no keyword volume for something like “Amazon connect Google Sheets” we rank in the top 3 for nearly everything we target.”
    high

  • Organic social media

    · 2 mentions · 2 sources
    “Mega resource posts with free templates to download: A lot of energy was spent on creating Free Amazon spreadsheet templates for Amazon sellers. This page still drives 80% of the traffic, brings in organic backlinks and social media shares.”
    high
    Show 1 more quote
    “And what we did was we created a free version of our add-on and then put some limitations on it.”
    high

  • Email List Growth

    · 2 mentions · 2 sources
    “based on those simple few posts, I started to get slowly build up that email list. And it gave me enough confidence to figure that, okay, I should go with this, even though the keyword volume was showing absolutely nil.”
    high
    Show 1 more quote
    “A way to collect emails as easily and quickly as possible: Rather than using landing pages, we are able to get emails directly from the addon as the user connects it to their Google account.”
    high

  • Referrals

    · 1 mention
    “MacKeeper runs the same holiday referral campaign each year. They allow current users to gift a subscription to their friends and family members for as little as $1. ... Gift subscriptions work well for MacKeeper, which makes cybersecurity software.”
    medium

  • Email marketing

    · 1 mention
    “With the email, I wanted to keep them warm. So I didn't have an email service, but I did have my domain. And so I was just sending ... quick updates about what the plan was and just trying to get people excited about it ... weekly to monthly small updates ... When everything was launched and done...”
    high

  • Online Community

    · 1 mention
    “I went into the Amazon forum. I was lucky enough that one of my posts that I did ... stayed there. But anyways, that one link drove them back to the landing page. And I also recall ... Reddit strategy where you posted a post on Reddit ... I took that exact play from you guys ... that's started to...”
    high

  • Distribution Partnerships

    · 1 mention
    “Leveraging a big name platform for easier marketing: The addon is available on the Chrome store and people can find us by just typing in “Amazon”.”
    high

  • Freemium

    · 1 mention
    “A very good free-forever product with limitations: Anyone can use the addon for free with all the features, but it is limited to 3 SKUs. If you have 100 products that you sell, you could test it out with any 3 products, but to get the data for the rest, you would have to sign up.”
    high

How 3,091 businesses grow

Of businesses with mapped growth channels, the share using each — Gorilla ROI’s highlighted.
  • Referral/Word-of-mouth
    66% ◀
  • Social media
    64% ◀
  • Search/SEO
    58% ◀
  • Email
    48% ◀
  • Community
    37% ◀
  • Content/Inbound
    35%
  • Partnerships
    33% ◀
  • Events
    25%
  • Paid ads
    24%
  • Outbound/Sales
    19%
  • Press/PR
    18%
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4%
  • Building in public
    3%
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