How Gleam Grew

“Store visits, YouTube and social follows, newsletter sign-ups and referrals, with a 15% discount code on sign-up plus weekly codes to keep subscribers engaged. The results over the holiday window: 903,000+ impressions, 630,000+ verified actions, 129,000+ engaged users at a 13.81% conversion rate,...”

YouTube medium

“I did a lot of my own sort of affiliate websites, things on the side where I just kind of learn. All right, you know, how can I make this website rank? How can I try and sell these products? And I did some stuff, stuff in the, like the coupon space, you know, so similar to what the guys are retai...”

Saasclub high

“We did a lot of SEM as well. So SEM was quite profitable, you know, so we were able to kind of keep the wheels of the business and still generate revenue by SEM, but the majority of the sort of free traffic was gone...”

Saasclub high

“It's time to plug the Gleam Discord server again! The community continues to grow and it would be great to have you there too, so please click on the button below.”

Gleam medium

“Buffer used to have this thing called Buffer Suggestions ... when we created that post, we actually sent it to Buffer Suggestions and they ran it at the top of suggestions for like two months. I think we got something ridiculous, like 30,000 shares on that post and that post went crazy. And from ...”

Saasclub high

“A Beardbrand case study on Reddit went viral with 500,000+ views, generating daily inbound emails asking how to replicate the results”

Saasclub high

“long-form blog content that took 6-12 months to compound but eventually generated hundreds of leads per day”

Saasclub high

“strategic product integrations with Mailchimp, Shopify, and 40+ other platforms that opened new marketing channels and made Gleam the default choice in its category.”

Saasclub high

“The "powered by Gleam" branding on competition widgets meant every customer campaign exposed the product to competitors and new prospects, creating a growth loop that required zero marketing budget.”

Saasclub high

“So you'd see the brand is running the competition, and then you'd go to LinkedIn and you would, like, stock on LinkedIn for, like, the marketing contact for that business, and then you would email them.”

Saasclub high

“Their SaaS customer acquisition story started with cold emails, a 90% response rate from founders, and one case study that generated half a million views.”

Saasclub high

“Cooler Master built the giveaway around the Shark X, a striking custom PC designed to spark attention across gaming communities, then partnered with Filipino-American creator @Dinocornel to carry it across the Philippines and the US.”

YouTube medium

“How Cooler Master, a global leader in PC hardware, used a Gleam giveaway with a creator partner to drive 630,000+ actions and 105,192 new email subscribers over the 2024 holiday season.”

YouTube medium

“Built-in virality compounds SaaS customer acquisition without extra spend: The "powered by Gleam" branding on competition widgets meant every customer campaign exposed the product to competitors and new prospects, creating a growth loop that required zero marketing budget.”

Saasclub medium

“newsletter sign-ups and referrals, with a 15% discount code on sign-up plus weekly codes to keep subscribers engaged. ... 15,311 viral shares.”

YouTube medium

“So you know, at that time I was using a combination of the codes from the affiliate networks and then codes that I had found elsewhere that I had checked that were working, that I was allowed to use.”

Saasclub medium

“used a Gleam giveaway with a creator partner to drive 630,000+ actions and 105,192 new email subscribers over the 2024 holiday season.”

YouTube medium

“The Shopify App Store allowed stores to install Gleam with automatic login and immediate setup. Thousands of Shopify stores installed the app, and the integration opened co-marketing opportunities with Shopify's ecosystem.”

Saasclub medium

“Twitter was the tool of choice there. So we'd look at bloggers that were running campaigns. We'd look at businesses that were running campaigns either on competing platforms or people that were running campaigns and not using a platform that was. That was a much better one. And then we'd, you kno...”

Saasclub medium

“we used to run sweepstakes competitions around, like, particular events, you know, so when a new iPad was released or when a new iPhone was released or, you know, so we had an e commerce focused content site. So during Black Friday sales, Cyber Monday sales, Christmas, we'd always run competition...”

Saasclub high