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Boomerang
SaaS B2B & B2C

Boomerang is a suite of email productivity and meeting scheduling tools that help users manage their inboxes and schedules effectively.

boomerangapp.com · Founded 2010 · 11 public sources · Updated about 2 hours ago

Researched profile. Starter Story's AI research system compiled this page from 11 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Boomerang Makes Money

Email scheduling and productivity tool for professionals

How did Boomerang monetize?

Summary of the sourced claims below

Boomerang monetizes through recurring subscriptions as a freemium SaaS company, converting trial users to paid subscribers.

Revenue sources

1 source · grouped by how Boomerang makes money

  • Recurring subscriptions

    · 1 mention
    “We are a freemium SaaS, so as a freemium company, many of our trials will convert to free basic user at the end of their trial... we're asking them to buy a subscription... in a recurring subscription business, we have to charge them at the time of renewal, and for various reasons, credit card, b...”
    high

How 2,669 businesses make money

Of businesses with mapped revenue sources, the share using each — Boomerang’s highlighted.
  • Recurring subscriptions
    65% ◀
  • One-time / lifetime deals
    30%
  • Services & consulting
    25%
  • Physical products
    21%
  • Affiliate / referral commissions
    14%
  • Course / training sales
    11%
  • Usage-based fees
    10%
  • Add-ons & upsells
    10%
  • Advertising revenue
    9%
  • Sponsorships & partnerships
    9%
  • Marketplace commissions
    5%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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