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Researched profile. Starter Story's AI research system compiled this page from 172 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Foundr logo

How Foundr Makes Money

Entrepreneurial education platform for aspiring founders

How did Foundr monetize?

Summary of the sourced claims below

Foundr monetizes through multiple revenue streams including online course and training sales, recurring subscriptions, and services such as 1-on-1 coaching and consulting. They offer a freemium subscription model with a digital magazine and Foundr Plus, which provides all-course access and a global community of entrepreneurs. Additionally, Foundr provides custom roadmaps and personalized coaching for entrepreneurs starting from scratch or looking to grow their existing stores.

Revenue sources

5 sources · grouped by how Foundr makes money

  • Recurring subscriptions

    · 12 mentions · 12 sources
    “I’m proud to introduce foundr+, an all-access pass to each of our courses...this is the membership for you–unlimited access to world-renowned instructors, proven frameworks, and like-minded communities–with ever-expanding courses and experiences.”
    high
    Show 11 more quotes
    “Foundr Magazine is a digital internet based magazine app on the Apple and Google Play store targeted at young entrepreneurs.”
    medium
    “Amazingly, in a time when there’s no shortage of highly-valuable free content, Foundr magazine has managed to grow, even with a premium subscription to its digital magazine.”
    high
    “Our site has free and paid content.”
    medium
    “To read more, subscribe to the magazine.”
    medium
    “Foundr employs a freemium subscription model with its digital magazine priced at $2.99 monthly, $21.99 yearly, while also offering Foundr Plus, which grants all-course access, appealing to entrepreneurs seeking comprehensive online education.”
    high
    “Foundr – Check out Nathan’s website and get a 14-day trial for $1.”
    medium
    “Need help with your business? Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently.”
    medium
    “Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠”
    high
    “Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial”
    medium
    “Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠”
    high
    “Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠”
    high

  • Course / training sales

    · 10 mentions · 10 sources
    “That’s why we created courses based on your needs as an entrepreneur, taught by a diverse selection of instructors that had proven success in their businesses–not just in theory.”
    high
    Show 9 more quotes
    “A series of courses and guides for entrepreneurs. Really going deeper on trying to help entrepreneurs grow and build successful businesses.”
    medium
    “In the past year alone, we’ve launched seven courses, hired seven full-time employees, and seen a surge in revenue.”
    medium
    “First, we have a comprehensive online school for starting and growing a business. The instructors are folks that have actually done it.”
    medium
    “Nathan Chan recording one of foundr's most popular courses—Instagram Domination.”
    medium
    “Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠”
    medium
    “Foundr is a business education platform that offers online courses, interviews, and training materials”
    medium
    “In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.”
    medium
    “Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial”
    high
    “In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.”
    medium

  • Services & consulting

    · 6 mentions · 6 sources
    “PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application”
    high
    Show 5 more quotes
    “Congratulations on applying for 1-1 coaching and scheduling your call! This is an im...”
    medium
    “PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application”
    medium
    “PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application ... → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application”
    medium
    “PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠...”
    medium
    “PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠”
    medium

  • One-time / lifetime deals

    · 1 mention
    “We had already grown enough to have a functioning magazine, a few profitable courses, and an engaged audience.”
    medium

  • Physical products

    · 1 mention
    “in one month we would launch an online course, while in the next we would have to launch a crowdfunding project, then a coffee table book, and then…well, you get the idea.”
    medium

How 1,867 businesses make money

Of businesses with mapped revenue sources, the share using each — Foundr’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30% ◀
  • Physical products
    29% ◀
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13% ◀
  • Sponsorships & partnerships
    10%
  • Advertising revenue
    9%
  • Usage-based fees
    9%
  • Add-ons & upsells
    8%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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