How Foundr Grew

“Most definitely Instagram. We built our following from zero to over 850,000 followers in about 19 months and we have one of the largest business accounts producing startup-focused content on Instagram. That’s been a tremendous platform for connecting with our target audience.”

Forbes high

“We use ambassadors and influencers quite heavily in our marketing. When people see our brand, and we ask them to pay for content, they respond because they see it as a legit magazine after reading testimonials and reviews, as well as the design and influencers.”

Forbes high

“Interviewing successful entrepreneurs all around the world via skype or in person.”

Billionsuccess high

“Sixteen years later, Pur is the fastest-growing gum in North America, the #1 selling gum on Amazon, sells in over 50 countries, and does over $250 million in retail sales annually.”

Apple Podcasts medium

“Once we’ve mastered it, we put a system in place to maintain consistency. We have been doing that across every channel, and the more we compound our efforts, the more growth we see.”

Forbes high

“The design was unique and it spread by word of mouth. When you nail product-market fit, growth becomes organic and exponential.”

Eofire high

“The one lesson we learned very early on at Foundr is that it is impossible to survive in today’s business world without a strong email list. But while we have tons of tactics on growing an email list, keeping people on your list is something else entirely. That is why we run a bunch of automated ...”

Foundr high

“In this interview, the co-founders of Plunge break down the real cost of scaling a high-ticket inventory business, why they lost an estimated $20 million in revenue from lead times alone, and the organic influencer strategy that built the brand before they ever ran a paid ad.”

Apple Podcasts medium

“With this business-to-business play, you create relationships with companies that already do business with your ideal customers. The triple win happens when you receive a referral. You get a new client. The company you partner with gets a small commission.”

Foundr medium

“I still remember the day I launched Foundr. After all that work, all that effort — I made $5.50. And when I told someone close to me, they signed up to the email list.”

Starter Story high

“ASO (app store optimization). This is like SEO but for the app store. This has been a game-changer for us. If you have an app in the store, do your homework, this could make or break your business in the early days.”

Billionsuccess high

“Sixteen years later, Pur is the fastest-growing gum in North America, the #1 selling gum on Amazon, sells in over 50 countries, and does over $250 million in retail sales annually.”

Apple Podcasts medium

“Why Meta ads outperformed every other channel for an emotional, personalised product — and how they learned it all from scratch”

Spotify medium

“Why he targeted independent health food stores instead of big retailers - and the "major league attitude in a minor league setting" strategy behind it”

Apple Podcasts medium

“Foundr effectively used App Store optimization to increase the visibility of their magazine. They tweaked keywords and capitalized on the recognition of featuring big names like Richard Branson on their cover to enhance their presence and discoverability on the App Store. Why it worked: App Stor...”

Starter Story medium

“The Shark Tank deal that never closed—and why they still got the PR, the airing, and the exposure”

Apple Podcasts medium

“Foundr effectively used App Store optimization to increase the visibility of their magazine. They tweaked keywords and capitalized on the recognition of featuring big names like Richard Branson on their cover to enhance their presence and discoverability on the App Store.”

Starter Story medium

“With outbound marketing, you initiate communication by reaching out to a targeted list of prospects or possible partners.”

Foundr medium

“You need a program that inspires groups of raving fans to sell your product or service for you...whatever system you set up, work in ways to share rewards for referrals.”

Foundr medium

“After suggesting a few tweaks to their email campaign and landing pages, we helped increase revenue per lead to $46.09 within 17 months — a 540.13% increase without any additional ad spend.”

Foundr medium

“As most of you reading this probably know, Foundr started off as a digital magazine, still our flagship product, before we expanded into the media platform we are today.”

Foundr medium

“Our courses started with Facebook groups where students collaborated, consoled, and encouraged each other. The results and stories from the foundr community have been incredible…”

Foundr medium

“For example, a basic webinar funnel consists of a registration page, a survey page, and then a thank you page. ... The great thing about ClickFunnels is that it allows you to easily put together different pages in your funnel ... For example, when we launched our first book Foundr Version 1.0 to ...”

Foundr medium

“Content Marketing and SEOContent marketing became a key component of Foundr’s strategy, with the creation of in-depth articles and strategic guest posting playing pivotal roles.”

Starter Story medium

“the organic influencer strategy that built the brand before they ever ran a paid ad.”

Apple Podcasts medium

“Foundr started off as a digital magazine, still our flagship product, before we expanded into the media platform we are today. Foundr Magazine has always been hosted via MagCast, and it’s safe to say that Foundr wouldn’t exist today if it wasn’t for the service. MagCast is built specifically for ...”

Foundr medium

“Inbound marketing is more passive — you distribute content as bait to lure in potential prospects.”

Foundr medium

“The exact moment she knew the product had real credibility: when other dermatologists - notoriously skeptical of new skincare brands - started recommending Bright Girl not just to patients but for their own children”

Apple Podcasts medium