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Flexiple
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Researched profile. Starter Story's AI research system compiled this page from 12 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Flexiple logo

How Flexiple Grew

Platform connecting startups with top freelance developers.

How did Flexiple grow?

Summary of the sourced claims below

Flexiple initially grew through outreach in the founders' personal networks and word of mouth, which helped them gain their first customers. They also leveraged Product Hunt to attract attention, which became a significant marketing channel early on. The company focused on building an online community around remote work by running a newsletter, podcast, and sharing interviews with top companies. Flexiple expanded growth through cold outreach and direct sales by identifying contacts in tech startups and reaching out to them.

Channels

16 channels · grouped by how Flexiple grows

  • SEO

    · 2 mentions
    “So finally it came down to SEO, search engine optimization, and a bit of being able to identify those good launch platforms like product interacting on indie hackers, then maybe a bit on Reddit and so on.”
    high
    Show 1 more quote
    “Apart from launching such products on Product Hunt, we have focused a lot on SEO and content marketing. In 2019, we worked on ensuring that Flexiple ranks high on relevant keywords and our brand is present on platforms where startups usually search for freelancers.”
    high

  • Word of mouth

    · 2 mentions
    “The first 100K was a lot of us doing outreach in our personal network. And their immediate network, and then a few word of mouth and a few lucky breaks.”
    high
    Show 1 more quote
    “This model of onboarding freelancers has been working well for us and helped us attain high satisfaction ratings from our community members to the extent that referrals and inbounds have become two of our biggest sources.”
    high

  • Direct sales

    · 2 mentions · 2 sources
    “early on what worked for us and what I suggest others also to do is just sales, they just reach out, reach out to people ... what we basically did is we found each tech startup and we tried to look at who we know in that particular company, right? We just listed each person down and started just,...”
    high
    Show 1 more quote
    “I have spent the last year or so, learning the nuances of sales and implementing them across both freelancer and client onboarding.”
    high

  • Organic social media

    · 2 mentions · 2 sources
    “For inbounds, generating content related to freelancing, remote working worked well for us.”
    high
    Show 1 more quote
    “Paid marketing, we do $0 in paid marketing. All of our marketing is organic in nature.”
    high

  • LinkedIn

    · 2 mentions
    “I decided that I'll work on Twitter and LinkedIn.”
    high
    Show 1 more quote
    “We focused mainly on these 2 platforms as a supply source [LinkedIn and AngelList].”
    high

  • Product Hunt

    · 2 mentions · 2 sources
    “It didn't work out. Uh, I think it did very well on product hunt and then, um, but yeah, we were very, uh, I think ignorant of most of the other marketing channels product and became our only marketing channel as a typical early entrepreneur. Um, so a lot of attraction came from there”
    high
    Show 1 more quote
    “We decided to launch on Product Hunt and were pleasantly surprised to be voted as the #2 Product of the Day. The best stat was that we landed 4 new clients via remote.tools and made 10 times the money we had invested in the product!”
    high

  • Email List Growth

    · 1 mention
    “And even the first time when we like sort of did well on product hunt, we never collected emails. Right. So, so, so we just lost all the traffic. We knew, we knew nothing about what we were doing. So getting all those emails, actually making an email list out of it.”
    medium

  • Online Community

    · 1 mention
    “we decided that we wanted to build a sort of a remote work community. And we actually ran a newsletter for close to a year and a half or two and wrote a lot of stuff about remote work. We had a podcast as well. Then we got top companies like GitLab, InVision, interviewed them, started sharing tha...”
    medium

  • Serious question

    · 1 mention
    “We just pushed through and somehow we got through that. No, that's, that's really inspiring. And I think for everyone listening, like it's, uh, it's really like the, the key thing to remember it's, it takes time, like, and do it consistently.”
    medium

  • Side project marketing

    · 1 mention
    “the kind of like side project marketing and what you did with remote tools and how it's been driving traffic for you.”
    medium

  • Content marketing

    · 1 mention
    “Karthik has taken to content marketing seamlessly and is our go-to-guy for everything relating to marketing.”
    high

  • Inbound

    · 1 mention
    “However, due to the inherent limitations attached to cold outreach processes, we started focusing on inbounds too in July 2018. We started our inbound lead generation process by using content marketing and over a period of 3 months figured that the biggest common motivator for both clients and fr...”
    high

  • Email marketing

    · 1 mention
    “Once we had exhausted our personal network, we focused on cold email outreach as ours is a niche B2B business with a big-ticket size ($2,500+). We structured the process such that we focused primarily on leads who matched our ideal customer profile, personalized our messaging in the first email a...”
    high

  • Personal network

    · 1 mention
    “The first 100K was a lot of us doing outreach in our personal network. And their immediate network, and then a few word of mouth and a few lucky breaks.”
    high

  • Pay Per Click Advertising

    · 1 mention
    “We now have a well-knit 9 member team and are set to grow into a 13-member team in the next couple of months. This should give us enough fire-power to reach our goal of being able to predict our revenues for the subsequent quarter by the end of 2020. We intend to do this by deepening our expertis...”
    high

  • Google Ads

    · 1 mention
    “We intend to do this by deepening our expertise in cold outreach, paid marketing (Google Ads), and supplement those efforts with content marketing.”
    high

How 2,695 businesses grow

Of businesses with mapped growth channels, the share using each — Flexiple’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    34% ◀
  • Content/Inbound
    32% ◀
  • Partnerships
    30%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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