Affiliate-driven wellness product review and comparison site
Fin vs Fin earned most of its revenue from affiliate relationships, with occasional sponsorships also contributing. Its affiliate income came from referral commissions, and as traffic grew the company was able to broker deals with more brands.
“Within a few weeks, it became clear that this pivot not only made it easier to grow organic traffic but also proved easier to monetize as well. I distinctly remember when we drove our first sale, netting us a whopping $10 commission... Since launch, what has worked to attract and retain customers...”
“In our first full year of operation, we collected $22k in revenue, almost entirely from affiliate relationships, although occasional sponsorships as well.”