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Researched profile. Starter Story's AI research system compiled this page from 37 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Fin vs Fin logo

How Fin vs Fin Grew

Affiliate-driven wellness product review and comparison site

How did Fin vs Fin grow?

Summary of the sourced claims below

Fin vs Fin tested paid traffic through ad platforms, limiting spending to under $3k per month as a test budget. The company also built organic followings on social media platforms such as Instagram and Pinterest, and tested a range of SEO strategies. It pursued affiliate and referral partnerships, which in some cases involved signing up through affiliate programs and in others required reaching out to in-house marketers over several months.

Channels

5 channels · grouped by how Fin vs Fin grows

  • SEO

    · 1 mention
    “We swear we’ve tested every SEO strategy in the book, from schema markup to text for featured snippets to one-off press releases and robust internal linking.”
    high

  • Referral Program

    · 1 mention
    “In many cases, this was as simple as googling "[brand] affiliate program" and signing up. Other times, it required reaching out to in-house marketers across multiple channels for months.”
    high

  • Pay Per Click Advertising

    · 1 mention
    “We tinkered with ad platforms to arbitrage paid traffic, limiting spending to just <$3k/month as a test budget.”
    high

  • Organic social media

    · 1 mention
    “Built organic followings on social media platforms like Instagram and Pinterest.”
    high

  • Pinterest

    · 1 mention
    “Built organic followings on social media platforms like Instagram and Pinterest.”
    high

How 3,091 businesses grow

Of businesses with mapped growth channels, the share using each — Fin vs Fin’s highlighted.
  • Referral/Word-of-mouth
    66% ◀
  • Social media
    64% ◀
  • Search/SEO
    58% ◀
  • Email
    48%
  • Community
    37%
  • Content/Inbound
    35%
  • Partnerships
    33%
  • Events
    25%
  • Paid ads
    24% ◀
  • Outbound/Sales
    19%
  • Press/PR
    18%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Building in public
    3%
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