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Exit Five
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Researched profile. Starter Story's AI research system compiled this page from 38 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Exit Five Makes Money

Community-focused platform for B2B marketers

How did Exit Five monetize?

Summary of the sourced claims below

Exit Five monetizes primarily through recurring membership subscriptions, which offer monthly and annual billing options after a free trial period. They also generate revenue from sponsorships and partnerships, which constitute over half of their income, as well as from job board listings, events, and training programs. Additionally, Exit Five sells courses and training programs, including cohort-based programs and individual courses priced differently for members and non-members.

Revenue sources

4 sources · grouped by how Exit Five makes money

  • Recurring subscriptions

    · 6 mentions · 6 sources
    “Currently, standard membership is $49 per month with the Marketing Leaders Club priced at $99 per month and discounts for annual commitments. They previously had annual-only membership pricing, with standard membership costing $499 per year and then CMO Club at $999 per year”
    high
    Show 5 more quotes
    “You can join the community right now for free with a 7 day free trial and then choose monthly or annual billing (or to not join) after your trial.”
    high
    “Membership Cost: $30/m or $300/yr with a 7-day free trial”
    high
    “Exit Five is a membership site designed to help you build a successful career in B2B marketing. Join 5,700 other members at exitfive.com.”
    high
    “He started a $10/month Patreon about B2B marketing.”
    high
    “$49 /mo Billed monthly. Cancel anytime.”
    high

  • Sponsorships & partnerships

    · 5 mentions · 5 sources
    “*** Brought to you by: Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites... Markup AI... Optimizely... Walker Sands... Knak... Learn more at [various sponsor links]. ***”
    high
    Show 4 more quotes
    “Sponsored by SixtyAI ... Thanks to the 2023 Exit Five presenting sponsors Demandwell (SEO) and Zapier (Automation).”
    high
    “Want to sponsor a future newsletter or learn more about other sponsorship opportunities with Exit Five? Email [email protected] (or just reply to this email).”
    high
    “They also have revenue streams from sponsorships (50%+), the job board (2%), events, and training programs, too [6].”
    high
    “***Brought to you by: Webflow ... Markup AI ... Optimizely ... Walker Sands ... Knak ... Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***”
    medium

  • One-time / lifetime deals

    · 1 mention
    “payment processing runs through Stripe, handling both membership subscriptions and one-time purchases for courses and events [9].”
    high

  • Course / training sales

    · 1 mention
    “They include courses like the AI Playbooks course, which they charge $599 for to members ($799 for non-members) [39]. There’s also the Marketing Leadership Accelerator program, an eight week cohort-based program, priced at $499 for members ($699 for non-members [13]). It’s first instance had over...”
    high

How 1,868 businesses make money

Of businesses with mapped revenue sources, the share using each — Exit Five’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    29%
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13% ◀
  • Sponsorships & partnerships
    10% ◀
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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