Source

Exit Five

Education

Exit Five is a membership community providing connection, resources, and education for B2B marketers.

exitfive.com · 38 public sources · Updated 2 months ago

Researched profile. Starter Story's AI research system compiled this page from 38 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Exit Five makes money

Monetization →

Exit Five monetizes primarily through recurring membership subscriptions, which offer monthly and annual billing options after a free trial period. They also generate revenue from sponsorships and partnerships, which constitute over half of their income, as well as from job board listings, events, and training programs. Additionally, Exit Five sells courses and training programs, including cohort-based programs and individual courses priced differently for members and non-members.

Recurring subscriptions Sponsorships & partnerships One-time / lifetime deals Course / training sales

How Exit Five grew

Growth →

Exit Five grew primarily through building a referral or word-of-mouth loop involving in-app sharing, referral discounts, and features that encourage inviting others. They also invested in local, in-person outreach by partnering with beauty supply distributors and visiting salons with booking page mockups, which had a high conversion rate.

Organic social media
Online Community
LinkedIn
Newsletter
SEO
Email marketing
+28 more channels →

Tools they use 15

Tools →
Knak Webflow Optimizely Slack Stripe Patreon Facebook H Hatch.fm M Markup AI S Supercast +5 more

Founder

Founders →
DG
Dave Gerhardt
@davegerhardt

Key facts

Website
exitfive.com
Category
Education
Every number is a quote

Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.