Researched profile. Starter Story's AI research system compiled this page from 6 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Excel Exercises makes money
Monetization →Excel Exercises monetized through a freemium model, offering a few free lessons upfront and a hard paywall after that, with paying subscribers on recurring subscriptions. Its subscription option was offered through Stripe Checkout, and early sales included one-time payments of $50 alongside annual subscriptions. The business was described as automated, with about 2,500 active paying subscribers at the time of the source.
How Excel Exercises grew
Growth →Excel Exercises grew largely through SEO, with founder Jake Shimota writing detailed blog articles about Excel functions that attracted search engine traffic. Growth also came from university and corporate deals, as users who tried the training recommended it to their bosses and teams, and from paid social media advertising. The company also earned backlinks by offering free premium access to schools and non-profits, and word-of-mouth from satisfied users contributed to its growth.
Tools they use 5
Tools →
Stripe
Firebase
Google Analytics
SendGrid
G
GCP
Founder
Founders →
Key facts
- Website
- excelexercises.com
- Category
- Education
- Customers
- B2B & B2C
- Founded
- 2020 · 6 years ago
- Makes money via
- Recurring subscriptions, One-time / lifetime deals +1
- Sources
- 6 public sources
Sources 6
Sources →2 web pages · 2 Indie Hackers posts · 1 Case study
Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
