Automated webinar platform for busy professionals.
eWebinar grew through founder-led sales, where the founder personally reached out to potential users and conducted demos. The company also leveraged LinkedIn content creation to build an audience and increase awareness. Additionally, eWebinar focused on providing great customer service and quick support, which helped build direct relationships with customers. Word-of-mouth and referrals became their best user acquisition channels as satisfied customers shared the solution with others.
“I can say that our best user acquisition channel is still word-of-mouth and referrals. That’s a good thing and a bad thing. The good part is that we’re at the point where people love our solution so much that they want to share it with their friends.”
“I exhausted cold calling and cold email, cold outreach. What I learned the hard way is when you're selling a hundred dollar product, people don't pick up the phone.”
“Because we’re a very small team, we’re able to stay on top of support pretty quickly, and customers seem to love that because it’s very hard for them to get a quick response from larger companies. This is also how we build direct relationships with our customers.”
“I had to start reading about product led companies and what do they do and look at other founders and creators and why are they spending so much time posting on LinkedIn? ... then I took this course by Justin Welch on how to write on LinkedIn and create content. And then I realized there's a whol...”
“The way we retain customers is by focusing on building the best product possible and delivering the best experience with everything that we put out there. We’re the company that’s willing to go the extra 2% that no one else is. After a while, customers start taking notice of that.”
“I have a background in sales, and I think every company, whether you're a tech company or not, has to start with founder-led sales. Like you have to be your loudest voice, and you have to come up with the sales pitch that works... I reach out to people, I make a list of people that I know that co...”