Customer support outsourcing for small online businesses.
Evergreen Support grew by using pay-per-click advertising, which increased their orders. Word of mouth referrals from satisfied business owners also contributed significantly to their growth. Additionally, they gained customers through Twitter and referrals. They also sell on Amazon, which accounts for a large part of their business despite fees and advertising costs.
“Yes, I think it actually helped. I didn't know what SEO was when I named it, but I do think it helped our SEO a lot because if you search for that, if you search for a Learn to Solder Kit, we are first or second that come up.”
“That's been the big one, is we work with a business owner. They're really happy with the service we're doing. They're talking with their other business owners. ... And then they refer us.”
“Then in 2019, I was like, okay, let's get serious. Like, let's do some pay-per-click ads and like do some stuff. And then we started getting more orders and more orders.”
“And Amazon takes a big cut in fees and advertising. Our profit margin is like slightly better because I do a lot of stuff in house. So maybe 20 to 25% profit margin. Good money, right? ... And Amazon takes a big cut in fees and advertising. We're an Amazon seller and that's where I do a lot of my...”
“I have gotten some customers from Twitter, but also referrals. That's been the big one, is we work with a business owner. They're really happy with the service we're doing. They're talking with their other business owners. ... They refer us.”