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EmailOctopus
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Researched profile. Starter Story's AI research system compiled this page from 17 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
EmailOctopus logo

How EmailOctopus Makes Money

Affordable email marketing tool for growing businesses.

How did EmailOctopus monetize?

Summary of the sourced claims below

EmailOctopus monetizes primarily through recurring subscription plans that vary based on the number of subscribers and emails allowed. They offer a free tier for up to 2,500 subscribers and provide discounts for annual commitments. Additionally, about 3% of their revenue comes from an affiliate program where they pay commissions to affiliates.

Revenue sources

3 sources · grouped by how EmailOctopus makes money

  • Recurring subscriptions

    · 7 mentions · 7 sources
    “MonthlyYearlySave 10%How many subscribers do you have?SubscribersEmails100,000$ USD$480Our price, per yearSTART FOR FREENo credit card requiredCost per year$1,620Cost per year$1,068Cost per year$1,668Based on equivalent plans and exc. additional payment processing fees.Full pricing comparison”
    high
    Show 6 more quotes
    “EmailOctopus pricing plans range from $0 to $109 per month (depending on the number of recipients you need to store)”
    high
    “Any recurring revenue generated was funnelled towards our own living costs, having either left our previous jobs or reduced hours.”
    high
    “you can contact up to 2500 subscribers for free, or hit the link in the show notes.”
    medium
    “The Pro plan starts from $24 a month with 5000 contacts and 50,000 emails. The prices are based on the subscriber count and the email limit is always 10 times the subscriber count.”
    high
    “EmailOctopus is one of the most affordable and beginner-friendly email marketing tools out there, offering plans that start from just $10 a month...The prices shown here are for monthly subscriptions. However, if you commit to an annual plan, you will receive a 10% discount.”
    high
    “MonthlyYearlySave 10%How many subscribers do you have?SubscribersEmails100,000$ USD$480Our price, per yearSTART FOR FREENo credit card requiredCost per year$1,620Cost per year$1,068Cost per year$1,668Based on equivalent plans ...Full pricing comparison”
    high

  • Usage-based fees

    · 1 mention
    “For EmailOctopus Connect, consider that you’ll need to pay for Amazon SES. They will not charge you for the first 62,000 emails you send in a month. And even after that, they only charge $0.10 for every additional 1,000 emails.”
    high

  • Affiliate / referral commissions

    · 1 mention
    “Launching an affiliate program At EmailOctopus, we also worked towards building our own affiliate system ... As it stands around 3% of our revenue comes from those referred by affiliates, meaning each month we pay less than $3,500 to our affiliates.”
    high

How 1,889 businesses make money

Of businesses with mapped revenue sources, the share using each — EmailOctopus’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    28%
  • One-time / lifetime deals
    24%
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9% ◀
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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