How EmailOctopus Grew

“Making the use out of lower financial risk channels is therefore incredibly important. SEO and content being a great place to start, alongside any of the other channels we have tried.”

Emailoctopus high

“At EmailOctopus, we also worked towards building our own affiliate system with the theory that users would sign up and would then refer us to their network, which would lead to generating another growth channel for us ... as it stands around 3% of our revenue comes from those referred by affiliat...”

Emailoctopus high

“So the first thing I do is put in place a kind of support system that goes in place that we then begin to go through what the customer feedback was... And it was about putting kind of those into action. So yeah, it was just a better idea of what we're building and who we're building it for and gi...”

Indiebites high

“Community is one place to start, and not building out your own community and audience. Instead utilising others which already exist. Here’s the playbook: ... Sign up to communities where those people hang out. There’s likely hundreds of communities on Facebook as well as dedicated websites and fo...”

Emailoctopus high

“Just like Quora, Reddit was our other source of traffic in the early days ... making use of active subreddits like /r/marketing and /r/entrepreneur was a way for us to learn, share our expertise and also promote our business where appropriate.”

Emailoctopus high

“Another marketing strategy that we have in place is to get more user reviews across the web. We know word of mouth is crucial to us growing sustainably, so to encourage the sharing of experiences we encourage and offer incentives (where allowed) users to leave their reviews on Capterra, Crozdesk,...”

Emailoctopus high

“The next spend was on the Indie Hackers newsletter. ... So we spent $1,000 for 2 prominent positions inside their newsletter. Ultimately, like most of our newsletter efforts it wasn’t an overwhelming success and presented only 58 clicks.”

Emailoctopus high

“Our first was on Indie Bites, a podcast set-up by fellow London-based founder James McKinven. We have sponsored his podcast for the next 50 episodes at a cost of £275 per episode.”

Emailoctopus high

“So super early stages, probably one of the most valuable things we did was we gave away templates for free… we needed to build templates for it. So one of the ideas I had at the time was we're building these templates anyway, why not give them away for free as well?... And that, I mean, that had ...”

Indiebites high

“We launched as a completely free product, which in hindsight was kind of madness, but it meant we got a lot of customers quite easily to begin with.”

Indiebites high

“Google Ads are now at a point where they’re an essential for businesses ... Overall we spend around $15,000 per month on Google Ads, with conversions coming at around $80 each.”

Emailoctopus high

“Building side projects also contributed to a big chunk of traffic, referrals and brand recognition ... To download these email templates, users would have to submit their email, which we later used to let them know about EmailOctopus. From this side project alone, we generated over 50,000 signups”

Emailoctopus high

“One of the first things that we did while getting the EmailOctopus name out was answering questions on Quora ... leveraging quirks and functionality in existing prominent websites is the perfect way to grow. This helped us get the first set of customers on EmailOctopus.”

Emailoctopus high