Source

Earnifi

SaaS B2B

Earnify is a Web3 notification tool that lets Ethereum users plug in their wallet address to find airdrops, NFT mints, whitelists, and expiring ENS names the...

earni.fi · Founded 2021 · 11 public sources · Updated 27 days ago

Researched profile. Starter Story's AI research system compiled this page from 11 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Earnifi makes money

Monetization →

Earnifi monetized through recurring subscriptions, with the founder reporting over a million dollars in annually recurring revenue from 5,000 paid users alongside more than 250,000 free users. It also sold one-time or lifetime deals, and it placed some airdrop information behind a paywall so users paid a fee to reveal the details.

Recurring subscriptions One-time / lifetime deals

How Earnifi grew

Growth →

Earnifi grew largely through organic social media, particularly Twitter, where its founder announced the product and ran campaigns such as "25 days of Christmas" that tagged people with their unclaimed dollar amounts. Early growth also came from a viral announcement tweet and from a free product with an email signup, with the founder accepting email addresses from day one to re-engage users and build a community. The founder also grew the product through referrals and word of mouth, as well as by speaking at conferences and hackathons about the Earnify story.

Organic social media
Speaking at conferences
Email List Growth
Word of mouth
Email marketing
Side project marketing
+1 more channels →

Tools they use 3

Tools →
Twitter A Apple Notes P Push Protocol

Founder

Founders →
Dawson Botsford
Dawson Botsford
@DawsonBotsford

Acquired

B
Bankless
Terms undisclosed

Key facts

Website
earni.fi
Category
SaaS
Customers
B2B
Founded
2021 · 5 years ago
Every number is a quote

Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.