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DropInBlog
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Researched profile. Starter Story's AI research system compiled this page from 5 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How DropInBlog Grew

Headless blogging platform for seamless website integration

How did DropInBlog grow?

Summary of the sourced claims below

DropInBlog grew primarily through SEO and app store marketplaces, where they achieved good positioning and visibility. They also expanded by integrating with website platforms and partnering with companies like Thinkific, including co-marketing efforts and presence in app stores. Additionally, DropInBlog leveraged various marketplaces such as the Shopify and BigCommerce app stores, as well as Teachable and Thinkific, to market their product.

Channels

8 channels · grouped by how DropInBlog grows

  • Leveraging existing platforms

    · 2 mentions · 2 sources
    “Our core channels currently have been SEO and then also like App Store marketplaces or whatever. Right. And so we do very well in both of those places. More on the SEO side, but also in the marketplaces, obviously, when you get the right positioning and this kind of stuff. So that's been really g...”
    high
    Show 1 more quote
    “our other channel is generally marketplaces. So we're in the Shopify app store, the big commerce app store, Teachable, Thinkific, wherever they'll have us in varying levels of integration. So those have been our successful channels there for marketing.”
    high

  • SEO

    · 2 mentions · 2 sources
    “Our core channels currently have been SEO and then also like App Store marketplaces or whatever. Right. And so we do very well in both of those places. More on the SEO side, but also in the marketplaces, obviously, when you get the right positioning and this kind of stuff. So that's been really g...”
    high
    Show 1 more quote
    “So from the marketing side, the whole time we were basically doing and still are SEO. So that's always been kind of our expertise and how we built a lot of our businesses and, you know, kind of dog fooding our own thing here, I guess, with the, you know, having a content marketing platform.”
    high

  • Partnerships

    · 1 mention
    “one of our best partners, for example, is thinkific for some Reason their customer base really likes our product, really needs our product.... So we just, they create a support article with us and you know, we've done some co marketing stuff and we're also in their store, you know, their app stor...”
    high

  • Organic social media

    · 1 mention
    “they're doing copy, they're doing email, they're doing blog posts. Like it's 100%, you know, better English than mine basically. You know, people that have actual educations and such, you know.”
    medium

  • Search engine marketing

    · 1 mention
    “So we did some pretty heavy testing to see if we could get the numbers to work, and it just wasn't quite there. We're just not quite at a price point that makes sense. And when I say paid, I mean Google and Facebook specifically.”
    high

  • Integrations

    · 1 mention
    “you do an integration with a website platform, what do you do there?... we've done some co marketing stuff and we're also in their store, you know, their app store thing or whatever as well.”
    high

  • Enterprise sales

    · 1 mention
    “after plateau for about a year, you know, all of a sudden doing a demo doesn't sound so bad ... Oh, you want me to. You want to, you want to. You want a contract? You want to send a wire? Yeah, we got that ... Where before that it was like credit cards only I don't talk to anybody, you know.”
    high

  • Email marketing

    · 1 mention
    “one of our full-time hires that I mentioned is an email person. So as far as copy and then also the technical side and the lead magnets and all of this kind of stuff. ... now we're doing things like plan upgrade campaigns, switch to annual upgrade campaigns, win back campaigns, like this kind of ...”
    high

How 2,705 businesses grow

Of businesses with mapped growth channels, the share using each — DropInBlog’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48% ◀
  • Community
    34%
  • Content/Inbound
    32%
  • Partnerships
    31% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    9% ◀
  • Product expansion
    2%
  • Influencer partnerships
    2%
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