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Researched profile. Starter Story's AI research system compiled this page from 37 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Dividend Stocks Rock logo

How Dividend Stocks Rock Makes Money

Subscription investing service for Canadian and US dividend stocks

How did Dividend Stocks Rock monetize?

Summary of the sourced claims below

Dividend Stocks Rock monetizes mainly through recurring subscriptions, offered as monthly and annual payment options with tiers such as DSR Pro, DSR Regular, and DSR Monthly. It also upsells members from its base plan to DSR Pro, with almost 70% of members reported as DSR Pro members. The company additionally uses affiliate arrangements, making deals with investment bloggers with audiences instead of paying them for advertising.

Revenue sources

3 sources · grouped by how Dividend Stocks Rock makes money

  • Recurring subscriptions

    · 3 mentions · 3 sources
    “DSR PRO $497/yr Portfolio models 1,100+ stocks screener DSR ratings Weekly newsletter Monthly private webinars Portfolio dashboard Quarterly portfolio reports Stock comparison tool GO PRO TODAY Most Popular DSR REGULAR $247/yr Portfolio models 1,100+ stocks screener DSR ratings Weekly newsletter ...”
    high
    Show 2 more quotes
    “When I came back in 2017, I had slightly under 200 members. Today, we're getting close to 4,000. ESR membership website is generating close to $515,000 a year. Why do people continue to pay? What is it about? Have you figured that out? It's not about the price. It's about the trust.”
    high
    “We offer monthly and annual payment options. You can see the payment option details below. ... DSR PRO$399/year ... DSR Yearly$199/year ... DSR Monthly$22/month ... once you start your subscription, your price will never increase.”
    high

  • Add-ons & upsells

    · 1 mention
    “So then we had members, we could upsell them, which was an incredible success. Today we have almost 70% of our members are DSR Pro members. So they're all paying for the big thing. ... most of the time what happened is they go either for the pro version right away or they start with DSR and then ...”
    high

  • Affiliate / referral commissions

    · 1 mention
    “Another way that I found was to have affiliates. So I do have investment bloggers. They don't have a product, but they do have an audience. So, and instead of paying them for advertising DSR, I make deals with them.”
    high

How 2,350 businesses make money

Of businesses with mapped revenue sources, the share using each — Dividend Stocks Rock’s highlighted.
  • Recurring subscriptions
    61% ◀
  • One-time / lifetime deals
    28%
  • Services & consulting
    27%
  • Physical products
    24%
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    12%
  • Add-ons & upsells
    11% ◀
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    5%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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