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Curricula
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Researched profile. Starter Story's AI research system compiled this page from 24 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Curricula Makes Money

Cybersecurity awareness training with engaging storytelling content

How did Curricula monetize?

Summary of the sourced claims below

Curricula monetized primarily through course and training sales, receiving about 100 to 150 signups per month. They also offered add-ons and upsells, such as additional tools for security awareness and training requirements, which customers purchased for amounts like $7,500 per year. Additionally, Curricula generated revenue from recurring subscriptions, contributing to over two million dollars in revenue and consistent month-over-month growth.

Revenue sources

5 sources · grouped by how Curricula makes money

  • Recurring subscriptions

    · 1 mention
    “we're doing a little over two million revenues like two and a quarter, two, three, something like that and just growing month over month since”
    high

  • One-time / lifetime deals

    · 1 mention
    “Oh, it's like 20 something grand a year for this goes, cool, we'll take two years worth of it.”
    high

  • Add-ons & upsells

    · 1 mention
    “Oh, we have another tool that can help you with your security awareness requirements as well as your training requirements. Cool. How much is that? I don't know 7500 bucks a year. Cool. We'll take that too add that on.”
    high

  • Donations & tips

    · 1 mention
    “so, um, yeah, we really cut back. I think at that point, I, none of us were making salary anyway.”
    medium

  • Course / training sales

    · 1 mention
    “we launched it on November something of the 2021 and we would get about like a hundred, you know, 150 inbounds a month, you know, to signups and stuff.”
    medium

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Curricula’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13% ◀
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2% ◀
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