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Curricula
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Researched profile. Starter Story's AI research system compiled this page from 24 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Curricula Grew

Cybersecurity awareness training with engaging storytelling content

How did Curricula grow?

Summary of the sourced claims below

Curricula grew through direct sales efforts led by the founders, who personally engaged with potential customers. They also utilized email marketing by directing people from ads to landing pages with automated free trial offers. Additionally, Curricula invested in LinkedIn ads, which quickly generated signups and sales and continue to produce a significant sales pipeline.

Channels

3 channels · grouped by how Curricula grows

  • Email marketing

    · 1 mention
    “And then that was just piping in people left and right from the landing, the ad, to the click, to the landing page, to the automation. Try it for free. Yeah, take a bite, you know, take a, and in our case. Watch it.”
    high

  • Direct sales

    · 1 mention
    “I am the salesperson. So it was me and me and Juan, you know, and, and, uh, there is, you know, it's four of us for five years straight. We ran bootstrap like this. So, um, When we would watch and we say, all right, they sign up for the free chicken, the free episode, they watch it... And then Ju...”
    high

  • LinkedIn

    · 1 mention
    “I heard this LinkedIn ads thing has a shot. I'm thinking max out that credit card and go all in. ... Within three or four days, we got our first sign up and sale out of that. ... LinkedIn ads and kept doing that week over week, year over year for several. And today to this day, we still run ads a...”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Curricula’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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