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Credo
Marketing B2B

Credo is a platform that connects businesses with reliable, vetted digital marketing agencies to save time and reduce risk in choosing marketing partners.

getcredo.com · Founded 2013 · 47 public sources · Updated 2 days ago

Researched profile. Starter Story's AI research system compiled this page from 47 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Credo Grew

Marketplace connecting businesses with vetted digital marketing agencies.

How did Credo grow?

Summary of the sourced claims below

Credo grew primarily through SEO content and referrals, leveraging the founder's ability to produce a large amount of content quickly and encouraging customers to refer friends after a positive experience. The company also utilized email marketing campaigns to engage potential clients who did not immediately schedule calls. Additional growth channels included guest posting on reputable websites, speaking at conferences, and building relationships through organic social media and personal networks.

Channels

15 channels · grouped by how Credo grows

  • Email marketing

    · 3 mentions · 3 sources
    “This is the email that we send or that we sent. We've since like redesigned our logos. This is an older email. We basically still send the same thing. Someone submits our form. They don't schedule a call. 10 minutes later, Zapier is tagging them inactive campaign with a call not scheduled tag. An...”
    high
    Show 2 more quotes
    “I can do SEO, email marketing, content marketing, and am learning paid acquisition via PPC and Facebook.”
    medium
    “John shares with us his drip email campaign, how to shorten the sales process and converting non-buyers with new offers.”
    medium

  • Guest posts

    · 2 mentions · 2 sources
    “I leveraged my relationships. So guest posting on Moz and Search Engine Land and all these other websites where I knew people, where I knew the editor in chief, I'd email them. They'd want me to guest post.”
    high
    Show 1 more quote
    “I’m doing outreach, hustling for guest posts, learning AdWords and Facebook Ads, and learning a lot about partnerships and business development.”
    high

  • SEO

    · 2 mentions · 2 sources
    “So for me, SEO, content, referral. I wrote my first novel at nine years old. I've been blogging since 2001. I can crank out a ton of content quickly. And so that's how I started building the company. ... For us, we chose SEO and referral because it's what I knew.”
    high
    Show 1 more quote
    “I can do SEO, email marketing, content marketing, and am learning paid acquisition via PPC and Facebook.”
    medium

  • Content marketing

    · 2 mentions · 2 sources
    “Started some Facebook advertising and content marketing to start generating leads.”
    high
    Show 1 more quote
    “Speaker three ago was talking about content as well at the bottom of the funnel. We kind of did it all through the whole funnel.”
    medium

  • Word of mouth

    · 2 mentions · 2 sources
    “SEO content has worked really well for us and referrals and friendships has worked really well for us.”
    high
    Show 1 more quote
    “more directly to me either from the Moz Recommended List or through referrals from friends.”
    high

  • Speaking at conferences

    · 1 mention
    “Conferences, I spoke at seven different, seven digital summit conferences in seven cities in seven weeks in 2017. I was on a plane like, I mean, literally every week I was going somewhere else in the country.”
    high

  • Testimonials

    · 1 mention
    “So social proof is massive for you. If you can get testimonials, right? Speaking before me is talking about success and getting all these testimonials and such. Pepper that shit across your site. Put it all over your website, because it's literally your customer telling other prospects why they l...”
    high

  • Podcasting

    · 1 mention
    “Podcasts, by the way, new guest blogging is the best way. If you speak well and you have interesting things to share, it's a great way. You spend 30 minutes, you build a backlink and everyone that listens to that podcast also hears you speak.”
    high

  • Paid social ads

    · 1 mention
    “Are you a great designer? Facebook ads, Instagram ads are probably gonna work pretty well for you as long as you have budget to actually buy those. Or you can make it super profitable and fund it that way.”
    medium

  • Advertising on social media

    · 1 mention
    “Started some Facebook advertising and content marketing to start generating leads.”
    high

  • Personal network

    · 1 mention
    “This past year has been all about relationships. I’ve made it a point to really invest in friendships and lean on others, and seek to help others wherever I can. ... some of them even financially via Credo. I couldn’t have done this year without all of them.”
    high

  • Partnerships

    · 1 mention
    “I’m doing outreach, hustling for guest posts, learning AdWords and Facebook Ads, and learning a lot about partnerships and business development.”
    medium

  • Referral Program

    · 1 mention
    “And we also ask them at the bottom to refer their friends to us once they've had it. Once they've had a great experience, not if you have a great experience, once you've had a great experience... So they're happy to show up.”
    high

  • Organic social media

    · 1 mention
    “It is very possible to be building those relationships via the internet, right, via Twitter, that sort of thing. Eventually, taking those conversations to direct message, to e-mail, you know, that sort of stuff.”
    medium

  • Email List Growth

    · 1 mention
    “Looking for a way to generate clients, grow your email list and build authority and trust? Host a Virtual Summit!”
    medium

How 3,299 businesses grow

Of businesses with mapped growth channels, the share using each — Credo’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37%
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24% ◀
  • Paid ads
    23% ◀
  • Outbound/Sales
    19%
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4% ◀
  • Influencer partnerships
    3%
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