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Creator Science
Education B2B

Creator Science is a membership-based community, newsletter, and podcast that helps creators build and grow their creator businesses through evidence-backed ...

creatorscience.com · Founded 2017 · 91 public sources · Updated 6 days ago

Researched profile. Starter Story's AI research system compiled this page from 91 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Creator Science Makes Money

Education and community for aspiring content creators.

How did Creator Science monetize?

Summary of the sourced claims below

Creator Science monetizes primarily through recurring subscriptions, including a membership community called The Lab for professional creators. They also generate revenue by selling courses and training programs related to building memberships and creator education. Additionally, Creator Science earns income from sponsorships and partnerships.

Revenue sources

10 sources · grouped by how Creator Science makes money

  • Recurring subscriptions

    · 17 mentions · 17 sources
    “These offline experiences are only available to members on our Standard and VIP tiers, at least for now, and of the 200-ish members we have in Standard and VIP, 40 purchased a ticket and made the trip to Boise for the first event. ... I believe we can make these events so good that if you join th...”
    high
    Show 16 more quotes
    “Jay, your community, your membership, The Lab, has accounted for almost 50% of your revenue this year. You did this wonderfully open profit and loss post that you shared from September. Did like 40,000 in membership revenue in September.”
    high
    “By the end of February he got to his 200 limit. Assuming everyone signed up to his standard plan at $1999 per year, that’s $399,800 in revenue!”
    high
    “We now have more than 150 members in the Basic tier, and that community space is extremely vibrant, too.”
    medium
    “I record this as a 30-ish minute video and I put it in the lab and all members of the lab have access to this basic standard VIP. All membership tiers have access to these monthly retros ... If you want to start in the basic tier, I think that's a great place for you to start and you'll get these...”
    high
    “he also runs a community membership called The Lab, which I'm a paying member of, where I personally stay up to date on all things, social media, content creation, podcasting, communities, memberships, all of the above.”
    high
    “Last winter, my Black Friday promotion was a push to get people to try the Lab's Basic membership. It was really successful, driving ~$25,000 in revenue. But a lot of those new members never really gave it a chance, which meant few of them renewed this year.”
    high
    “he finally settled on a setup he was happy with that served full-time creators [6] and it launched publicly in March 2022 [8].”
    medium
    “Jay mentioned an upcoming community on social media and in his newsletter, so the first people who joined were followers of his writing and podcast... he incentivized them to take action with a founding member's rate: 50% off for life.”
    high
    “🧪 Join The Lab (private membership community)”
    medium
    “🧪 Join The Lab (private membership community)”
    medium
    “Earn recurring revenue with a membership community that people truly love.”
    high
    “Join The Lab, a membership community where professional creators experiment and grow together. With limited membership to foster collaboration, The Lab is the go-to place for creators serious about growth.”
    medium
    “We offer three subscription tiers: Free: For the casual reader. Get access to free blog posts (weekly-ish). Paid: For fans who want to get deeper into my brain. Get access to our Subscriber Chat and private journal entry sections of the blog. Trustees: For the special few who want to support my j...”
    high
    “"🧪 Join The Lab (private membership community)"”
    medium
    “Do you still have your own community that people can join, like a membership? I do, yeah. So where can they join that? Yeah, we have a membership called The Lab and it's for professional creators.”
    medium
    “I would say my best and most successful product is my membership community, The Lab. And in there, I've probably helped the most folks with building membership communities of their own as well. When you get that going well, as you well know, it's like this very pure relationship between you and y...”
    medium

  • Course / training sales

    · 13 mentions · 13 sources
    “In addition to The Lab, Jay also sells several courses... the courses include: Build a Beloved Membership, Podcast Like The Pros, Newsletter Masterclass, Podcast Like A YouTuber, Community Building Crash Course, Membership & Advanced Community Building, and Online Course Masterclass (currently wo...”
    high
    Show 12 more quotes
    “And along the same time I discovered like the world of online courses and like the business model of being a content creator. ... We did all kinds of stuff like we had the membership community, we had a course community, we ran something like six cohort based courses, and I managed all of that.”
    high
    “Jay’s bestselling Freelancing Tips course ended up kickstarting his career as a content creator attracting over 40,000 students, many of whom became his followers.”
    medium
    “I would sell this as a live cohort or group coaching program.”
    high
    “That launch campaign generated more than $60,000, which was my biggest launch ever (by far).”
    high
    “you'll get these every month on top of all of my courses, all of my workshops, CreatorHQ. A bunch of these workshops, by the way, aren't even available publicly. It's workshops that we bring folks into the community to record. So I think it's a screaming bargain. I think you should consider it.”
    high
    “drives more financial results (membership signups, course purchases, etc.)”
    medium
    “In addition to The Lab, Jay also sells several courses.”
    high
    “Build a Beloved Membership — Jay's membership course (cohort coming July)”
    medium
    “This course (quickly) pays for itself. By following the recommendations and processes in this course, you'll have a more successful, profitable membership launch.”
    medium
    “Online Courses Learn platform-specific strategies with courses designed to help you master the skills you need to grow faster and smarter. Our most popular courses include: ... [Browse courses](https://courses.creatorscience.com/?ref=creatorscience.com)”
    high
    “As an author on LinkedIn Learning, I've created seven courses and am regularly ranked as a top voice in the creator economy.”
    medium
    “they had been doing cohort based courses, they wanted to get off of the launch cycle to a degree. So they launched a private membership. And so that's been really, really gratifying to see that in that way.”
    medium

  • Sponsorships & partnerships

    · 10 mentions · 10 sources
    “Sponsorship and royalties were on par with typical. Second highest month of sponsorship total, which I can attribute to. We've been pushing the newsletter a little bit more. We've been proactively reaching out to past sponsors of the newsletter and saying, we have some availability. Do you want t...”
    high
    Show 9 more quotes
    “I was flying high on sponsorship and speaking opportunities in Q4. I was getting great offers left and right.”
    medium
    “For example, one of my big decisions this year was reducing sponsorship to allow myself the space to slow down publishing. I was sick of feeling like a passenger to my editorial calendar. Reducing sponsorship was a decision that I made. A decision that had an immediate tradeoff in revenue.”
    high
    “Community contributed over two-thirds of his income.”
    medium
    “Sponsorships: 13% Digital products: 6% Affiliates: 4% Royalties: 4% Services: 4%”
    high
    “Named “Content Entrepreneur of the Year” by The Tilt in 2023, Jay has also invested in 10+ startups, including Kit, RightMessage, Maven, Carry, Kick, and Gumroad, inviting his audience to invest alongside him through the Creator Science Syndicate.”
    medium
    “SPONSORS 💼 View all sponsors and offers”
    medium
    “Sponsorship & Brand Deals”
    medium
    “Have an idea for collaboration? I'm open to conversations about: ... Sponsorships”
    medium
    “"SPONSORS 💼 View all sponsors"”
    medium

  • One-time / lifetime deals

    · 9 mentions · 9 sources
    “We decided to price tickets at $4.99 per person with an early bird price of $3.99. And once those prices were determined, we could actually start selling tickets, collecting real RSVPs and making this event much more real. ... total revenue from ticket sales was just shy of $17,000.”
    high
    Show 8 more quotes
    “Lastly, our first-ever Black Friday promotion resulted in: 91 sales of CreatorHQ.”
    high
    “we've had 40 people register and get a ticket for the lab IRL. Excited to see everybody here this week.”
    high
    “The digital product decline was a result of not launching any new digital products this year (after launching two in 2024).”
    medium
    “Plus, he incentivized them to take action with a founding member's rate [8]: 50% off for life [16].”
    high
    “CreatorHQ - A recent addition is Jay’s all-in-one Notion workspace template that can be used to organize your whole creator business. This sells for $297 by itself.”
    high
    “I've felt it in my own digital products—at this point, my courses and ​CreatorHQ​ are almost exclusively sold through various sequences and automations, but sales on those products have slowed down for me too.”
    high
    “🚀 Get CreatorHQ (creator operating system)”
    low
    “Get it now ($297) ↗”
    high

  • Services & consulting

    · 7 mentions · 7 sources
    “Then I started as a way of making income because I leapt into full time self employment as a way of making income. I started facilitating mastermind groups and so I would have these like basically group coaching calls...”
    high
    Show 6 more quotes
    “services at $12,000. I haven't had a month of services at that much since gosh, I'm scrolling back now through several years. ... $10,000 of that was one speaking gig. $2,000 of that was a consulting contract”
    high
    “Hot Seats are 30-minute, 1:1 coaching calls between Jay and a member.”
    medium
    “Hot Seats are 30-minute, 1:1 coaching calls between Jay and a member. They’re also recorded for the rest of the community to learn from.”
    medium
    “🧞‍♂️ Get a Personalized Offer”
    low
    “Done-For-You Services”
    medium
    “Started facilitating mastermind groups, doing some freelancing on the side, got a break and did courses for LinkedIn learning.”
    high

  • Affiliate / referral commissions

    · 7 mentions · 7 sources
    “Affiliates was an okay month $4,000 in affiliate sales kind of on par with most of the rest of the year.”
    high
    Show 6 more quotes
    “My business grew throughout last year, even though I was doing no service revenue, I was doing all like product and affiliate stuff.”
    medium
    “Affiliate revenue grew 148% ⬆”
    high
    “He estimates that by plan type it breaks down as 80% Standard, 15% VIP, and 5% Starter.”
    medium
    “He estimates that by plan type it breaks down as 80% Standard, 15% VIP, and 5% Starter.”
    medium
    “Affiliates”
    medium
    “Affiliates”
    medium

  • Add-ons & upsells

    · 5 mentions · 5 sources
    “I really leaned into order bumps in Teachable this year. When I created the opportunity to purchase other products within my checkout flow, about 25% of people added to their order.”
    high
    Show 4 more quotes
    “🧪 Join The Lab (private membership community) ... 🚀 Get CreatorHQ (creator operating system) ... 📬 Creator Science Newsletter ... 🧞‍♂️ Get a Personalized Offer”
    medium
    “drives more financial results (membership signups, course purchases, etc.)”
    medium
    “Creator Science teaches creators a reliable path to growth through observation, experimentation, and iteration, reaching thousands through its newsletter, podcast, membership, and YouTube channel.”
    medium
    “🧪 Join The Lab (private membership community)”
    medium

  • Advertising revenue

    · 5 mentions · 5 sources
    “The sponsorship decline was two-fold:A choice to reduce sponsorships on YouTube and the podcastA reduction in AdSense revenue from a decrease in channel views”
    high
    Show 4 more quotes
    “Creator Science teaches creators a reliable path to growth through observation, experimentation, and iteration, reaching thousands through its newsletter, podcast, membership, and YouTube channel.”
    medium
    “Learn more about your ad choices. Visit megaphone.fm/adchoices”
    medium
    “SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices”
    medium
    “"Learn more about your ad choices. Visit megaphone.fm/adchoices"”
    medium

  • Physical products

    · 1 mention
    “Digital Products”
    low

  • Licensing

    · 1 mention
    “Royalties”
    medium

How 2,680 businesses make money

Of businesses with mapped revenue sources, the share using each — Creator Science’s highlighted.
  • Recurring subscriptions
    65% ◀
  • One-time / lifetime deals
    30% ◀
  • Services & consulting
    25% ◀
  • Physical products
    21% ◀
  • Affiliate / referral commissions
    14% ◀
  • Course / training sales
    11% ◀
  • Usage-based fees
    10%
  • Add-ons & upsells
    10% ◀
  • Advertising revenue
    9% ◀
  • Sponsorships & partnerships
    9% ◀
  • Marketplace commissions
    4%
  • Licensing
    2% ◀
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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