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Creator Science
Education B2B

Creator Science is a membership-based community, newsletter, and podcast that helps creators build and grow their creator businesses through evidence-backed ...

creatorscience.com · Founded 2017 · 91 public sources · Updated 5 days ago

Researched profile. Starter Story's AI research system compiled this page from 91 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Creator Science Grew

Education and community for aspiring content creators.

How did Creator Science grow?

Summary of the sourced claims below

Creator Science grew primarily through organic social media by sharing free content on platforms like YouTube, X, LinkedIn, Instagram, Threads, and TikTok, which helped attract an audience that was then directed to owned channels such as a newsletter and podcast. Email marketing played a key role in growth by nurturing relationships through newsletters, surveys, and targeted sequences promoting different products. The community aspect significantly contributed to growth, doubling revenue for two years and providing over two-thirds of income, supported by referral programs offering commissions to existing members. Direct sales and promotions, including offering coupons for purchasing bigger ticket items, also helped encourage people to buy into the community.

Channels

45 channels · grouped by how Creator Science grows

  • Organic social media

    · 20 mentions · 20 sources
    “The gist is you can think of different publishing platforms as either relationship platforms or discovery platforms. Relationship platforms (email, podcasting, SMS, private communities) allow you to build your OWN means of distribution – but are not easy to reach new audiences. Discovery platform...”
    high
    Show 19 more quotes
    “🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok”
    medium
    “You just need to like these sales emails and your own personal reputation and kind of these testimonials from people who've done it before and it just becomes more and more valuable the more people you get into it because ... they're all in the Slack group.”
    medium
    “After some detective work, I found my answer: In 2018, LinkedIn was leaning into courses and invited him to be a 'subject matter expert', after stumbling across a presentation he uploaded onto YouTube. This tells us 2 things: You should record and share content about a topic you’re an expert on. ...”
    medium
    “They're about 45,000 followers on Twitter, but, you know, who knows how many of those people I'm reaching on a regular basis and about 40,000 followers on LinkedIn. And I would say those are the 2 platforms that I really was engaging with the most during the launch in terms of social.”
    high
    “You capture that attention namely through discovery platforms: Social media”
    medium
    “Yeah, I mean, I think you should be creating content. Because yes, you are certainly not starting at like square one. You've made content, you make good content, but everybody needs to be constantly making better and better content. And that only happens with repetitions. So I think that's import...”
    medium
    “Decent month on X, probably the highest month of growth on X I've had in a while because somebody else took our video with Caleb Ralston, who was a strategist behind Gary Vee and Alex Ramosi, made a thread out of it, that thread went viral, tagged me. So I got a good boost from somebody else usin...”
    high
    “Social media does, in fact, matter...The result was June and July were two of our three-lowest revenue months. It likely wasn't purely due to posting less on social media, but I do believe being top of mind matters a lot. If people aren't thinking of you, they aren't going to buy from you.”
    high
    “Jay had been mentioning an upcoming community on social media and in his newsletter, so the first people who joined were followers of his writing and podcast. They were people who already trusted him, so although he didn’t have anything to show them, they were keen to join anyway.”
    high
    “Jay had been mentioning an upcoming community on social media and in his newsletter, so the first people who joined were followers of his writing and podcast. They were people who already trusted him, so although he didn’t have anything to show them, they were keen to join anyway.”
    high
    “I have a YouTube channel too, right? But that all just plays in. I love putting that in the world and seeing what people think about it. Like, that is my dopamine these days.”
    high
    “What I could figure out was these guys just send emails and that's basically the backbone of their business. And that sounds great. How do I do that?... And so I would investigate how does this business model work and I'd write about what I was learning.”
    high
    “Creator Science teaches creators a reliable path to growth through observation, experimentation, and iteration, reaching thousands through its newsletter, podcast, membership, and YouTube channel.”
    medium
    “🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube”
    medium
    “Since then, he's built an audience of 1.5 million across platforms, raised $9 million to co-found a vibe-coding startup in San Francisco, and developed a content system so systematic that a single viral video gets reposted across seven accounts every week for the rest of the year.”
    medium
    “I just hope that in this conversation, I can share some good stories, and help you guys feel more comfortable in your own content, and hopefully keep you or put you on the path.”
    medium
    “And so that's what I predominantly do with the podcast or on YouTube. It's called Creator Science, and I get to talk to a lot of great people like you too. So it's it's been really great in a lot of ways.”
    high
    “My message has built a newsletter with 64,000 readers, a YouTube channel with 125,000 subscribers, a Twitter following of 52,000, and another 54,000 followers as a Top Voice on LinkedIn.”
    high
    “Launching with Social Media (5:05) Start”
    medium

  • Podcasting

    · 18 mentions · 18 sources
    “Podcast consumption was up a little bit because of that video with Caleb. So if we look at our Spotify for Podcasters account here, we can see that this video had 2300 plays, which is higher than most of my episodes here. And this is Spotify specifically. So we can see here that this video is doi...”
    high
    Show 17 more quotes
    “Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today...You’ll hear conversations with some of today’s top professional creators...You’ll also hear firsthand expe...”
    medium
    “We haven't even talked about your podcast and all the cool stories you could probably tell about how you got Seth Gode and James Clear to be your first interviews and stuff like that.”
    medium
    “Well, let's talk a little bit about Creative Elements, the show. What a wonderful show this is, Jay. So tell me about starting the show and what made you put so much effort into making such a good production?...I love the audio medium...So as I got closer and closer towards the world of creators ...”
    high
    “as I got closer and towards the the world of creators and creativity and just making stuff as an individual I decided that I wanted to lean into the audio medium but have a show that touched on that.”
    high
    “This includes a podcast (Upside)”
    medium
    “18 of those people came from listening to this podcast. So if you're one of those, thank you. I see you.”
    high
    “I further develop trust with my audience through my podcast.”
    high
    “I've started publishing <10-minute, ad-free podcast episodes. These are one-take recordings in the style of a Voice Memo, and listeners love them. The retention is so high that I am prioritizing recording more of them:”
    high
    “right next to that, like tier, if that's tier one, a tier one B is the podcast, the RSS podcast. And then, uh, probably on top of that is YouTube.”
    high
    “Podcast listener decline...The more I focused on YouTube, the less attention I was giving the podcast. I was frustrated by YouTube publish dates getting pushed out and leaving a hole in the schedule for podcast episodes. To fill the hole, I was publishing episodes that weren't up to my standards....”
    high
    “Jay had been mentioning an upcoming community on social media and in his newsletter, so the first people who joined were followers of his writing and podcast.”
    high
    “Jay had been mentioning an upcoming community on social media and in his newsletter, so the first people who joined were followers of his writing and podcast.”
    high
    “So I am a podcaster, right? Startups for the Rest of Us, 820 episodes over 15 years, every, every week since 2010. I really, really enjoy it. And I was doing it for free. For 10, 12 years, you know, and then we started taking sponsorships and stuff.”
    high
    “This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audienc...”
    medium
    “Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim...”
    medium
    “So we did a podcast and investing, like a startup investing podcast for three years. And I love that. And at the same time, I was still writing my newsletter. We were writing a newsletter for that podcast too.”
    high
    “So I'm really interested in helping people who have already decided this is the life for me. I'm working really hard. I'm not quite getting there to push them over the hump because I mean, you probably feel this way too. There's not really a better life than doing things on your terms, getting yo...”
    high

  • Online Community

    · 15 mentions · 15 sources
    “I would say my best and most successful product is my membership community, The Lab. And in there, I've probably helped the most folks with building membership communities of their own as well. When you get that going well, as you well know, it's like this very pure relationship between you and y...”
    high
    Show 14 more quotes
    “And the other reason that why it was a community was after the program, you were still invited to stay in the Slack channel and it was incredibly active. Like everybody who had gone through the program was still in there. And because it grew like 15 to 20 people at a time ... everybody got to kno...”
    high
    “Jay, your community, your membership, The Lab, has accounted for almost 50% of your revenue this year...I have a lot of experience in online community at this point...In 2017, I started this facilitated mastermind group called Unreal Collective...So I put together a Slack for the community...over...”
    high
    “over the course of three almost four years that slack community grew to be be about a hundred and ten people and that caught the eye of Matt Gartland who is Pat Flynn's business partner ... it's you know close to five years of experience building online community putting that together and I thoug...”
    high
    “And my largest source of revenue comes from my membership community.”
    high
    “When I launched The Lab, I explicitly limited the number of members to 200. This was unique and got a lot of attention! There were some major benefits like:Maintaining closeness Improving retention Creating real scarcity Word spread! Other creators adopted the model.”
    high
    “Number one, we're doing a new round of Mastermind matching beginning on May 18th. We will hand curate a group of six to eight other members with similar businesses to help push you further. Number two, we have three special events this month. A community-wide Mastermind on May 20th, a workshop .....”
    high
    “And so MicroConf is, uh, an event twice a year in the US and Europe. And it is education. We do mastermind matching. We have a video course on vetting ideas and, and starting a SaaS and how to do early stage growth. And we have an online community called MicroConf Connect, much like you, you know...”
    high
    “The Lab — Creator Science membership community Circle — community platform powering the Lab”
    medium
    “🧪 Join The Lab (private membership community)”
    medium
    “🧪 Join The Lab (private membership community)”
    medium
    “In hindsight? Yes. I didn't realize I didn't have the terminology for that at the time, but I was always like organizing parties and, uh, meetups and groups and people, people tended to organize themselves around me, I guess, is another way to put it... I was, I was very much, um, building commun...”
    high
    “Join _The Lab_, a membership community where professional creators experiment and grow together. With limited membership to foster collaboration, The Lab is the go-to place for creators serious about growth.”
    medium
    “Most importantly, I’ve built a private community of several hundred full-time creators in my membership, The Lab, which has earned more than $1.25M since its launch in 2022.”
    high
    “Let me help you get off to a strong start. I'll show you how my own membership earned $250K+ in the first 12 months I launched my membership community, The Lab, in March of this year.”
    high

  • Video content

    · 11 mentions · 11 sources
    “So increasingly in the discovery platform part of my business, I'm actually leaning on YouTube more. I'm finding that YouTube is becoming one of the largest sources of new audience because YouTube has an incredible algorithm. We started to find like good content market fit with our podcasts on Yo...”
    high
    Show 10 more quotes
    “What I didn't really think about, but turned out to be a stroke of, like, brilliance was I shared that video on Twitter and LinkedIn the mornings of the launch. And I shared it natively. ... So new people who discover me on Twitter, they're going to see the Twitter shopping link that says Creator...”
    high
    “You capture that attention namely through discovery platforms: ... YouTube”
    medium
    “Despite generating millions of views on YouTube this year, I can only attribute a few hundred email subscribers to those videos.”
    high
    “Good month on the YouTube front. We published one video. Caleb Ralston video, and it's doing very, very well. I'll show a graph of how that has been actually picking up speed several weeks after release.”
    high
    “And then, uh, probably on top of that is YouTube.”
    high
    “We struggled on YouTube this year...I stepped back in as producer on the YouTube channel, that was a significant commitment of time, too.”
    high
    “Riley Brown posted the first TikTok video about ChatGPT the day it launched. It got 20 million views and took him from zero to 200K followers in less than two weeks.”
    high
    “The YouTube channel just crossed 80,000 subscribers today, and it's less than two years old.”
    high
    “YouTube Channel With over 112,000 subscribers, our YouTube channel offers behind-the-scenes insights into running a creator business and interviews with top creators like Justin Welsh, Sara Dietschy, and Thomas Frank. Learn how creators are building their audiences today.”
    medium
    “My work spans a newsletter, podcast, membership, and YouTube channel, helping thousands of creators build sustainable businesses.”
    medium

  • Weekly newsletter

    · 10 mentions · 10 sources
    “this journey for me began in 2017 when I started writing a newsletter, which is basically like my diary...Now Jay's journey started out with a newsletter and now he has tens of thousands of people subscribed to his content.”
    high
    Show 9 more quotes
    “📬 Subscribe to the newsletter”
    medium
    “this journey for me began in 2017 when I started writing a newsletter which was basically like my diary. It was basically me saying like here's what here's what I'm thinking here's what I'm learning”
    high
    “Yeah, I do write a weekly email newsletter.”
    medium
    “Creator Science teaches creators a reliable path to growth through observation, experimentation, and iteration, reaching thousands through its newsletter, podcast, membership, and YouTube channel.”
    medium
    “📬 Creator Science Newsletter”
    medium
    “📬 Creator Science Newsletter”
    medium
    “And at the same time, I was still writing my newsletter. We were writing a newsletter for that podcast too.”
    high
    “Newsletter Every Sunday, get experiments, insights, and strategies designed to help you grow your audience, build trust, and boost your income. You can read it in just 10 minutes a week, and 60,000+ creators trust it.”
    medium
    “My message has built a newsletter with 64,000 readers, a YouTube channel with 125,000 subscribers, a Twitter following of 52,000, and another 54,000 followers as a Top Voice on LinkedIn.”
    high

  • Email List Growth

    · 9 mentions · 9 sources
    “just as an exercise and to prove to myself that I had ideas, I started writing a daily newsletter and I did it publicly because that was a forcing function. I have like a crippling fear of failing publicly. So if I told people that they could expect to hear from me every day, that was the forcing...”
    high
    Show 8 more quotes
    “Jay Clouse implements this strategy by segmenting his email subscribers upon subscription. ... He then creates something called 'goal-oriented onboarding pathways' which basically means showing users different content depending on what they selected on the questionnaire.”
    medium
    “when I launched this, I had 58,000 total email subscribers and there are about 24, 25100 people on the wait list who over the course of a month or so told me they were interested in learning more about Creator HQ.”
    high
    “Relationship platforms (email, podcasting, SMS, private communities) allow you to build your OWN means of distribution ... In retrospect, I would've stayed focused on writing with email...”
    high
    “The core of my business is built on email.”
    high
    “The thesis was that I had enough email subscribers and podcast listeners that if I just focused on long-form content, the business would be fine.”
    high
    “Jay had been mentioning an upcoming community on social media and in his newsletter, so the first people who joined were followers of his writing and podcast.”
    high
    “So my solution to writing every day was to go on Facebook and tell people, hey friends, I'm gonna start an email newsletter and I'm gonna be writing every day. Go here to sign up. And having any number of subscribers ... was enough positive tension to get me to do that. So I wrote every day for a...”
    high
    “But I very quickly, as quickly as I can, want to get them into my relationship platform, my main relationship platform, which is email.”
    high

  • Lead magnets

    · 7 mentions · 7 sources
    “Lifecycle Marketing Within the content of his newsletter, podcast, and website, Jay has implemented several nurture flows using a mixture of Kit and RightMessage. He uses RightMessage to encourage website visitors and email subscribers to complete a short survey. At the end of the survey, he prov...”
    high
    Show 6 more quotes
    “So that's what I did on social media. I obviously emailed the wait list the morning of and said this is available.”
    high
    “Digital product sales increased thanks to: The launch of CreatorHQ Using RightMessage to improve my email segmentation and automation strategies to pitch relevant offers consistently Adding upsell logic to Teachable checkout and email post-purchase”
    high
    “a lot of that I think is due to the work I'm doing with Jason Resnick and my email automation setups because we're basically trying to make it more obvious more often what the best purchase for a subscriber is and encourage them to take the leap. And so we've been doing some fun stuff in terms of...”
    high
    “By “buying my… course, I'm actually going to give you a coupon,” says Jay. You can apply that coupon towards purchasing bigger ticket items like the community. “That promotion did really well,” remarks Jay. “I did the same thing with my workshops… it turned a $200 purchase into a $1,000 purchase”...”
    high
    “We saw like Marques Brownlee took a role as kind of like a chief of design, I think it was called, for Ridge Wallets as a physical product. We see a lot of people in the entertainment space starting consumer brands because they're trying to make something broadly appealing. But I feel like for co...”
    medium
    “And at the same time, I was still writing my newsletter. We were writing a newsletter for that podcast too.”
    high

  • Webinars

    · 6 mentions · 6 sources
    “In October, my producer Conor and I launched a 4-hour workshop on turning your audio podcast into a video show on YouTube. That workshop outperformed my expectations, earning just shy of $30,000.”
    high
    Show 5 more quotes
    “Because there are things that being offline is particularly well suited for. And there are things that being offline is not well suited for ... So what we've been really trying to do, we have three fireside chats with special guests that will not be recorded... It's all about serendipity and crea...”
    medium
    “she runs everything through a single evergreen webinar funnel that quietly generates six figures a month between launches. I met Sam at Craft and Commerce last year, and when I saw her post about 10,000+ webinar registrants and a $500,000 launch, I knew I had to talk to her.”
    medium
    “She runs everything through a single evergreen webinar funnel that quietly generates six figures a month between launches.”
    medium
    “As an author on LinkedIn Learning, I've created seven courses and am regularly ranked as a top voice in the creator economy.”
    medium
    “In this module, we'll cover the two-phase launch process I followed to successfully launch The Lab (even with a small audience).”
    high

  • Newsletter

    · 6 mentions · 6 sources
    “He directs that audience to channels that he owns, namely his newsletter (60K subscribers [7]) and podcast (around 50K downloads per month [24]). He regards these as his relationship-building platforms - sharing more free content, designed to build trust and make you aware of his paid offerings.”
    high
    Show 5 more quotes
    “I love that when I write an email every Sunday, I'm just writing to friends. Like I literally, I, it feels like I'm writing a Zanga post sometimes and I can just be me and it's so easy and it lets you be more prolific...”
    high
    “He shares many of his experiments in his newsletter and his community The Lab (I’m tempted to join the waitlist myself!).”
    medium
    “what I care about the most is email subscribers, people who are reading my emails because they've chosen to read the emails, uh, right next to that, like tier, if that's tier one, a tier one B is the podcast, the RSS podcast. And then, uh, probably on top of that is YouTube.”
    high
    “Jay had been mentioning an upcoming community on social media and in his newsletter, so the first people who joined were followers of his writing and podcast.”
    high
    “her Substack 'Necessary Salt' (23K subscribers), and a 250-member paid writing community called Sustenance on Circle.”
    medium

  • Twitter

    · 5 mentions · 5 sources
    “In 2020, I posted a thread on Twitter and it got fifty five thousand likes ... I got 50 or 60 thousand followers in 24 hours. Nuts. Yeah, that's nuts. Nuts. And. He was right. It did change my life because all of a sudden I had this group of people who started to really trust me and then from tha...”
    high
    Show 4 more quotes
    “They're about 45,000 followers on Twitter, but, you know, who knows how many of those people I'm reaching on a regular basis ... those are the 2 platforms that I really was engaging with the most during the launch in terms of social.”
    high
    “Decent month on X, probably the highest month of growth on X I've had in a while because somebody else took our video with Caleb Ralston ... made a thread out of it, that thread went viral, tagged me. So I got a good boost from somebody else using my content”
    high
    “and the Twitter strategy — posting viral videos across seven accounts — that tripled his company's revenue in two months.”
    high
    “My message has built a newsletter with 64,000 readers, a YouTube channel with 125,000 subscribers, a Twitter following of 52,000, and another 54,000 followers as a Top Voice on LinkedIn.”
    high

  • LinkedIn

    · 4 mentions · 4 sources
    “My message has built a newsletter with 64,000 readers, a YouTube channel with 125,000 subscribers, a Twitter following of 52,000, and another 54,000 followers as a Top Voice on LinkedIn.”
    high
    Show 3 more quotes
    “about 40,000 followers on LinkedIn. And I would say those are the 2 platforms that I really was engaging with the most during the launch in terms of social.”
    high
    “made more effort on discovery writing platforms like LinkedIn, X, and Threads.”
    high
    “And I know you've operated primarily on YouTube. Do you do any writing in email right now? Yeah, I do write a weekly email newsletter. And then I sometimes write on LinkedIn. Yeah, I would say keep doing that.”
    medium

  • Affiliate program

    · 3 mentions · 3 sources
    “I also began testing more hybrid sponsorship/affiliate campaigns with companies like Tella and Senja. For these companies, I offer a lower sponsorship rate in return for the ability to use my affiliate code. That, combined with a special offer for my audience is a win-win-win.”
    high
    Show 2 more quotes
    “There were 2 affiliates who sent a dedicated affiliate broadcast on behalf of Creator HQ. That was Chanel of Growth in Reverse and Justin Moore.”
    high
    “Earn 50% as an Affiliate (0:25) Start”
    medium

  • Brand Videos

    · 3 mentions · 3 sources
    “We published 23 new long-form videos this year, picked up over 3,000,000 views, and adding more than 56,000 subscribers. That meant we broke 100,000 total subscribers and got our YouTube play button! ... YouTube has become our biggest source of new audience discovery.”
    high
    Show 2 more quotes
    “a YouTube channel (Creator Science)”
    medium
    “My message has built a newsletter with 64,000 readers, a YouTube channel with 125,000 subscribers, a Twitter following of 52,000, and another 54,000 followers as a Top Voice on LinkedIn.”
    high

  • Speaking at conferences

    · 3 mentions · 3 sources
    “In January, Mallory, our 6-month old, and I flew to Dubai on Emirates for a speaking engagement and live podcast at 1 Billion Followers Summit. It was a once-in-a-lifetime experience! Then in February, I flew to Austin to speak at Newsletter Marketing Summit, where my talk was rated the audience ...”
    high
    Show 2 more quotes
    “I spoke at several events last year, including CEX, Craft + Commerce, and VidSummit. At each of these events, I hosted private events for members of The Lab and welcomed many new members into the community, too.”
    high
    “I’m a frequent public speaker at large-scale events, including VidSummit, Craft + Commerce, and Podcast Movement.”
    high

  • Brand collaborations and giveaways

    · 3 mentions · 3 sources
    “Sponsor Magnet book giveaway ... I surprised him by purchasing 100 copies to give away to my audience. It was a huge win-win-win for everyone involved—a natural way of supportive a close friend while also bringing value to YOU. Something I want to do more of.”
    high
    Show 2 more quotes
    “You capture that attention namely through discovery platforms: ... Collaborations”
    medium
    “Priority 8: Fewer, longer-term sponsorship partnerships”
    high

  • Content marketing

    · 3 mentions · 3 sources
    “if you put that same amount of effort into writing a really great essay that maybe is constructed for like a key search term, the last, the last like big essay that I wrote was about building community and why I'm really bullish on circle. And that has brought me so much value and staying power a...”
    high
    Show 2 more quotes
    “These retros are available to anybody regardless of membership tier. If you want to start in the basic tier, I think that's a great place for you to start and you'll get these every month on top of all of my courses, all of my workshops, CreatorHQ. A bunch of these workshops, by the way, aren't e...”
    medium
    “I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst. I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the vide...”
    medium

  • Partnerships

    · 2 mentions · 2 sources
    “Sponsorship and royalties were on par with typical. Second highest month of sponsorship total, which I can attribute to. We've been pushing the newsletter a little bit more. We've been proactively reaching out to past sponsors of the newsletter and saying, we have some availability. Do you want t...”
    high
    Show 1 more quote
    “I began having deeper conversations with the brands I align most with. One of those brands is Circle, who I partnered with on a free video course (not yet deployed) and a campaign in Times Square. I also began testing more hybrid sponsorship/affiliate campaigns with companies like Tella and Senja.”
    high

  • Word of mouth

    · 2 mentions · 2 sources
    “When you grow slowly and historically from like a word of mouth perspective, there's a, uh, there's a warmth and, um, a benefit of the doubt that the people you reach give you.”
    high
    Show 1 more quote
    “Just by virtue of talking about the fact that I'm writing a book proposal, I've gotten a lot of inbound from very cool, very legitimate, very nice and helpful people about the book, which is kind of overwhelming.”
    medium

  • Email marketing

    · 2 mentions · 2 sources
    “10 emails were sent during this campaign. 3 of them went to the whole list, and 7 of them went to just the wait list.”
    high
    Show 1 more quote
    “Launching with Email (11:31) Start”
    medium

  • Referral Program

    · 2 mentions · 2 sources
    “One of them is affiliates, So it has affiliates built right in, makes that easy for people to join your affiliate program and share your product...Affiliates generated top line $4,336 in revenue that pays out $867 to the affiliates, which means that I grossed $3,469 from affiliates, which is great.”
    high
    Show 1 more quote
    “Jay set up a referral program, using First Promoter, where a member gets 25% of that person's membership every time they renew [17].”
    high

  • Testimonials

    · 2 mentions · 2 sources
    “Every, uh, following cohort got a little bit easier because there was more social proof. Like I did a really good job of capturing testimonials from almost everybody who went to the program and turn that into a success story for like everybody who went through the program and did a testimonial. S...”
    high
    Show 1 more quote
    “because I shared it with folks in the lab 2 plus weeks before the launch, people had a chance to use it and I was able to get testimonials from them, which I think is huge to get testimonials from people on a product so that when you do the public launch, you already have a ton of social proof”
    high

  • Lead Nurturing Sequence

    · 2 mentions · 2 sources
    “Within the content of his newsletter, podcast, and website, Jay has implemented several nurture flows using a mixture of Kit and RightMessage. He uses RightMessage to encourage website visitors and email subscribers to complete a short survey. At the end of the survey, he provides a tailored offe...”
    high
    Show 1 more quote
    “I mentioned the abandoned cart emails as part of Lemon Squeezy, and I did some research into our data here. And abandoned cart emails accounted for $1,753 in sales.”
    high

  • Earned media

    · 2 mentions · 2 sources
    “Exceptions this year were in-person speaking events (CEX, Craft + Commerce, VidSummit) and this interview on Ali Abdaal's channel (that generated thousands in course revenue from an offer I made at the end):”
    high
    Show 1 more quote
    “My ideas have been featured in outlets including Forbes, The Hustle, and Fortune, and podcasts with Ali Abdaal, Pat Flynn, and others.”
    medium

  • Events

    · 2 mentions · 2 sources
    “What I think in-person experiences can do really well is unique transparency between people when you're just talking face to face with somebody ... So I really wanted to create space, hold space for these very real conversations that gives people a better opportunity to connect with one another.”
    high
    Show 1 more quote
    “Priority 5: In-person events and experiences for the broader audience”
    high

  • Promotions

    · 2 mentions · 2 sources
    “To encourage people to buy into the community, he uses a few mechanisms. A big one is promotions. By “buying my… course, I'm actually going to give you a coupon,” says Jay. You can apply that coupon towards purchasing bigger ticket items like the community. “That promotion did really well,” remar...”
    high
    Show 1 more quote
    “Lastly, our first-ever Black Friday promotion resulted in: 91 sales of CreatorHQ 64 new members of The Lab (Basic) $50,000+ in total revenue”
    high

  • Referrals

    · 2 mentions · 2 sources
    “Another great source of new members can be referrals from existing members. Jay set up a referral program, using First Promoter, where a member gets 25% of that person's membership every time they renew [17].”
    high
    Show 1 more quote
    “At any point, if you agree or disagree, let me know in the comments.”
    medium

  • Community marketing

    · 2 mentions · 2 sources
    “I've said for a long time that if you have an online community, it's really important to create opportunities for people to interact in real time three dimensionally. I mean, I'm talking about like zoom calls. It's not completely three dimensional, but it's more three dimensional than a name and ...”
    high
    Show 1 more quote
    “Now, even when I get to new posts quickly, other members have already been as helpful (or more helpful) as I would've been! I also started creating a true community experience for the Basic membership tier – members who aren't yet eligible for the Standard or VIP tiers but want to work towards it...”
    high

  • Guest posting

    · 2 mentions · 2 sources
    “somebody else took our video with Caleb Ralston, who was a strategist behind Gary Vee and Alex Ramosi, made a thread out of it, that thread went viral, tagged me. So I got a good boost from somebody else using my content, which is a good reminder that I should make more short form content around ...”
    high
    Show 1 more quote
    “it is not clear whether he actively seeked out these opportunities or whether they found him… What’s clear is that he made many guest appearances on other people’s platforms to get in front of their audience.”
    medium

  • Leveraging existing platforms

    · 1 mention
    “I submitted Creator HQ to both the Notion template marketplace as well as the lemon squeezy marketplace. I haven't seen any traction on either of them yet. For Notion, it's because it's priced higher than just about every other Notion template out there. And for Lemon Squeezy, I don't think their...”
    high

  • Handwritten notes

    · 1 mention
    “Others mentioned the swag, the hoodie and the personal notes that I provided. Everybody who attended got a personal note from me that was written specifically for them. They were all unique.”
    high

  • Networking events

    · 1 mention
    “First and foremost, I can't overstate just how effusive and how positive the feedback has been from this event. Just from the anonymous survey itself, here are a couple quotes that I pulled that were meaningful to me and I think speak to how people felt about the event. … 100% of them said they m...”
    medium

  • SEO

    · 1 mention
    “You capture that attention namely through discovery platforms: ... Google Search”
    medium

  • Waitlist

    · 1 mention
    “A 113 of those people, I can identify as having been on the wait list. I'll talk about my wait list strategy here in a second.”
    high

  • Event marketing

    · 1 mention
    “It's probably going to be a little bit of a stretch in June, depending on how well Crafting Commerce goes in terms of conversations I have with folks, inviting them to join the community. I'm going to try to be proactive and let people know, hey, you're a great fit for the lab, you should join us...”
    high

  • Personal network

    · 1 mention
    “Crafting Commerce goes in terms of conversations I have with folks, inviting them to join the community. I'm going to try to be proactive and let people know, hey, you're a great fit for the lab, you should join us.”
    medium

  • PR

    · 1 mention
    “I was flying high on sponsorship and speaking opportunities in Q4. I was getting great offers left and right, and I've always tried to "make hay while the sun is shining," – so I said yes to many of them. Suddenly, all of my sponsorship inventory was filled for months: Every YouTube video Two ne...”
    high

  • Social media mentions

    · 1 mention
    “🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube”
    medium

  • Direct sales

    · 1 mention
    “Despite Jay’s success, people don’t often just buy - “There's still a lot of direct sales, honestly” says Jay [8].”
    high

  • Giveaways

    · 1 mention
    “Black Friday member renewals. Last winter, my Black Friday promotion was a push to get people to try the Lab's Basic membership. It was really successful, driving ~$25,000 in revenue.”
    high

  • Course

    · 1 mention
    “Online Courses Learn platform-specific strategies with courses designed to help you master the skills you need to grow faster and smarter.”
    medium

  • Infographic

    · 1 mention
    “he uploaded onto YouTube ... You should record and share content about a topic you’re an expert on”
    medium

  • Story Ads

    · 1 mention
    “By the end of February he got to his 200 limit. Assuming everyone signed up to his standard plan at $1999 per year, that’s $399,800 in revenue! ... as the membership approached its cap, he strategically heightened FOMO by actively sharing this fact on Twitter.”
    medium

  • Group Product Demos

    · 1 mention
    “I was glad that I did the live onboarding session. It was a bonus, but also I think it's a really good way to get people who already have initial excitement more excited about the product to get them in there and using it.”
    high

  • Create TikTok Marketing Videos

    · 1 mention
    “He also makes a strong case for educational screen-share YouTube videos as the single biggest content opportunity right now”
    medium

  • Guest posts

    · 1 mention
    “You capture that attention namely through discovery platforms: ... Guesting”
    medium

How 3,289 businesses grow

Of businesses with mapped growth channels, the share using each — Creator Science’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    64% ◀
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24% ◀
  • Paid ads
    23% ◀
  • Outbound/Sales
    19% ◀
  • Press/PR
    17% ◀
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4% ◀
  • Influencer partnerships
    3%
S
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